WestJet is partnering with Accelya to provide its new NDC program.
An agreement that will see WestJet adopt the Accelya FLX Platform, which is used by many of the world’s leading airlines, was announced 22JUL.
“This agreement will power WestJet's strategy to deliver guest-centric retailing and distribution, with a focus on best-in-class servicing and flexibility enabling guests to book via the channel of their choice,” Accelya officials said.
The company said its FLX Platform enabled more than half of all global NDC transactions in 2023 according to data from T2RL, an independent consultancy in travel technology and distribution strategy. Accelya recently said the platform is generating greater than 350K personalized offers per second across their airline partners.
“WestJet’s partnership with Accelya will allow us to deliver on our distribution vision, aligning WestJet’s value proposition across our wide range of channels,” said Jorge Rozo, VP, Pricing, Revenue & Distribution. “WestJet is focused on delivering an exceptional guest experience grounded on servicing standards and flexibility and the Accelya FLX Platform will be instrumental in achieving this goal.
“We are excited to partner with Accelya and leverage their expertise in driving real NDC adoption that translates into benefits for all of our guests and partners.”
Accelya said its FLX platform combines the power of the Amazon Web Services (AWS) cloud and the latest advanced technologies to deliver scalability and reliability while enabling airlines to efficiently present millions of retail offers across all distribution channels. Further, the company said Accelya's platform is a foundation for helping airline with Offer and Order transformation with NDC seen as a core building block in modernizing legacy infrastructure.
Accelya's NDC offering, a core enabler of airline-retail agency connectivity, links airlines with over 70,000 travel agents, including the world's largest OTA’s and TMC’s, officials said.
Delta joined with Accelya in April of this year. American and United also use the Miami-based company’s product for NDC.
“Accelya's advanced NDC capabilities, leveraging the latest 21.3 standards, improve customer servicing, increase ancillary sales, and allow customers and airlines to benefit from more personalized offers – ultimately delivering real results on the pathway to modern airline retailing.”
"We are delighted to add WestJet as a partner enabling them to take control of their distribution and retailing future," said Sam Gilliland, Chief Executive Officer, Accelya.
