WestJet Group has named Diederik Pen as the incoming president of WestJet Airlines, commencing on 01APR 2024. Pen, currently serving as the chief operating officer (COO) and president of WestJet Group, will remain under the supervision of Alexis von Hoensbroech. Von Hoensbroech will retain his role as CEO, overseeing the WestJet Group's operations and guiding its strategic trajectory.
"Diederik's experience as a respected leader, with a track record of operational success, will be critical as we continue our growth strategy, including the integration of Sunwing Airlines," said von Hoensbroech. "With the largest narrow-body aircraft order book in Canada, it is critical we optimize safe and reliable performance for our business, as we deliver more affordable options and better connectivity to Canadians."
Since his arrival in October 2021, Pen, as executive vice president and chief operating officer of the WestJet Group, has played a pivotal role in elevating its operations.
In a statement, WestJet said Pen has wielded significant influence across various facets of airline operations, including inflight services, airport management, technical operations, labour relations, safety protocols, crew resource management, and training initiatives.
"Across the past three years, WestJetters have demonstrated their relentless commitment to the travel needs of Canadians and the performance of our airline. I am incredibly grateful to work alongside such a dedicated, innovative and passionate team," said Pen. "As we lean into the momentum of a financially and operationally strong 2023 and focus on the WestJet Group's future growth, it has never been more important that we continue to work together to increase our reliability and performance."
As he steps into the dual role of WestJet Group COO and president of WestJet Airlines, Pen will shoulder the responsibility for overseeing the Group's day-to-day operations, ensuring successful labour negotiations, and upholding operational dependability. Additionally, he will assume the role of Transport Canada Accountable Executive.
Prior to joining WestJet, Pen brought with him more than 25 years of aviation-industry experience from the Asia-Pacific and European regions. As an Executive Vice-President and COO for multiple airlines, he drove significant expansions while overseeing operations for fast-growing, ultra-low-cost businesses.
