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Air Canada Launches Facial Recognition ID Pilot Program in a Canadian Airline First

Air Canada has announced it has launched digital identification technology to use facial recognition for identification verification for air travellers. It is the first airline in Canada with approval for the technology, it says in a 21FEB release.

In a pilot project currently underway, Air Canada's digital identification is now available for customers departing from Vancouver International Airport (YVR) when boarding select flights to Winnipeg, and for eligible customers entering the Air Canada Café at Toronto Pearson International Airport.

Air Canada plans to expand digital identification options to select Canadian airports and Maple Leaf Lounges as part of its pilot project phase.

Air Canada's digital identification is strictly an optional, consent-based Air Canada program. It is not related to any government-sponsored program like NEXUS, Global Entry or US CBP Mobile Passport Control (MPC).

Here's how it works:

"Many of our customers already utilize digital credentials to simplify their daily activities such as unlocking mobile phones, entering workplaces, verifying identification during financial transactions and more," said Craig Landry, Executive Vice President and Chief Operations Officer at Air Canada.

"We are very excited to now take a leadership position in Canada and test digital identification using facial recognition technology to validate customer identification quickly, securely and accurately at select airport touchpoints. Participation in digital identification is voluntary. Customers choosing to use digital identification will benefit from a simplified and seamless process at the gate and when entering our Maple Leaf Lounges."

Transport minister Omar Alghabra added, "Our government and Canadian airlines and airports are eager to move forward with innovative solutions and technologies to modernize the traveller journey in airports across the country, which would enable a more seamless and efficient air transportation system.

"Air Canada's pilot project will speed up processes at YVR, and other airports where it's established, while respecting robust privacy measures and security standards. This project has great potential in making gate boarding easier and faster for Canadian passengers, while maintaining strong safety measures."

Customers eligible to utilize the Air Canada Café in Toronto and customers on select flights from Vancouver to Winnipeg will receive an invitation to use the digital identification option, and instructions on how to create their secure digital faceprint prior to arriving at the airport.

Customers who do not wish to utilize digital identification may simply board as they currently do now by presenting their boarding pass and government-issued photo ID for manual ID check and processing. Likewise, customers may elect to continue scanning their boarding cards manually as they do now to enter the Air Canada Café at Toronto Pearson.

Digital identification is a single enrollment feature on the Air Canada app.  Biometric data is encrypted and stored only on the customer's mobile phone. Customers must provide additional consent for the data to be used day-of travel and will only be retained for up to 36 hours subject to Air Canada's rigorous privacy and security standards.  More information about digital identification is here.

 

Lynn Elmhirst

Contributor

With a background in broadcast news and travel lifestyles TV production, Lynn is just as comfortable behind or in front of the camera as she is slinging words into compelling stories at her laptop. Having been called a multi-media ‘content charmer’, Lynn’s other claim to fame is the ability to work 24/7, forgoing sleep until the job is done. Documented proof exists in a picture of Lynn at the closing celebrations of an intense week, standing, champagne in hand - sound asleep. That’s our kind of gal.

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