Air Canada Vacations Completes 2026/27 Product Launch Series

Air Canada Vacations has successfully concluded its 2026/27 Product Launch roadshow, connecting with travel advisors across seven Canadian cities: Halifax, Calgary, Edmonton, Vancouver, Quebec City, Montreal and Toronto. Welcoming approximately 5,000 travel advisors from coast to coast, the cross-country series provided an exclusive look at new products, destination trends, business-building resources and initiatives designed to help advisors grow their business and create unforgettable vacation experiences for their clients.

This year's roadshow marked several exciting milestones, including Air Canada Vacations' return to Calgary and its first-ever Product Launch event in Quebec City. Celebrating travel advisors as the industry's true “Holiday Makers," the seven-city series recognized the superheroes behind unforgettable vacation experiences while highlighting new destinations, expanded cruise and Europe offerings, enhanced Groups solutions, upcoming self-serve enhancements and innovative resources designed to support advisor success.

"Travel advisors are the true Holiday Makers behind every unforgettable vacation experience," said Nino Montagnese, Vice President at Air Canada Vacations. "This year's Product Launch series was an opportunity to celebrate the passion, expertise and dedication that advisors bring to their clients every day. From the launch of our new B2B Portal and Travel Advisor Toolkit to destination insights and rewards opportunities, we're committed to equipping these travel superheroes with the tools and support they need to inspire Canadians, grow their business and continue turning travel dreams into reality."

New B2B Portal Puts Advisors First

One of the most significant announcements during the Product Launch series was the introduction of the first phase of Air Canada Vacations' new B2B Portal. Designed as a centralized hub for travel advisors, the portal will provide easy access to marketing assets, flyers, training resources, business tools and important updates, all in one convenient location.

The portal is scheduled to go live on September 28, 2026. Air Canada Vacations extends its sincere thanks to the many travel advisors who took part in naming the portal. The winning name, chosen by advisors, will be revealed at launch on September 28, so stay tuned for the big reveal.

"Everything we do is with travel advisors in mind," said Erminia Gallina, Director of Sales at Air Canada Vacations. "That's why we consistently seek their feedback and value their engagement. Inviting advisors to help name the portal is just one more example of our

commitment to building solutions alongside the trade and ensuring their voices are part of every step of the journey."

New 2026/27 Travel Advisor SUN Toolkit Now Available

One of the highlights of the Product Launch series was the unveiling of Air Canada Vacations' new Travel Advisor SUN Toolkit, now available to advisors. Designed to help advisors work smarter and find information faster, the toolkit brings together practical sales and support resources, including flight schedules, hotel and cruise grids, Groups resources, self-serve tools, accessibility information, destination guides, ACV&ME rewards information, ACV Options details and Welcome Guides featuring transfer information, destination tips and local insights. The toolkit was developed to help advisors quickly access the information they need while helping them focus on growing their business. To receive a copy of the new Air Canada Vacations Sun Travel Advisor Toolkit, click here to place your order. You can also download a copy of the digital version here.

Book, Match & Win Officially Launches

During the Product Launch events, advisors received a sneak peek of Book, Match & Win, Air Canada Vacations' new interactive booking incentive, which officially launched on September 23. The promotion rewards advisors for booking eligible Air Canada Vacations products, including Sun packages, ePackages, cruise packages and cruise-only bookings, as well as tour packages to Europe, Asia, Australia, South America and Central America. Each eligible booking earns advisors a chance to play an interactive memory-matching game for an opportunity to win exciting prizes. Eligible bookings must be made between September 23 and October 7, 2026, for travel between September 24, 2026, and December 31, 2027. Advisors who complete a qualifying booking will receive a link to access the game through their ACV&ME account, where it will remain available until October 14, 2026.

New Partnerships Bring More Choices for Travellers and Advisors

Air Canada Vacations also announced new partnerships with Intrepid Travel, Excellence Resorts, and coming soon Explora Journeys, further expanding the range of experiences available to Canadian travellers. These additions strengthen Air Canada Vacations' growing portfolio and provide travel advisors with even more options to match their clients' travel styles and preferences. From adventure travel and premium all-inclusive resorts to luxury ocean journeys, these partnerships reflect Air Canada Vacations' ongoing commitment to offering greater choice and value while helping advisors create unforgettable vacation experiences for their clients.

Looking Ahead

The 2026/27 Product Launch series also highlighted Air Canada Vacations' continued investment in new destinations, strategic partnerships, Europe expansion, cruise offerings, luxury travel, Groups solutions, self-serve enhancements, training opportunities and advisor support initiatives. From destination insights and marketing resources to rewards opportunities and business-building tools, Air Canada Vacations remains committed to

supporting the travel advisor community and helping advisors succeed in an evolving travel landscape. Advisors are encouraged to connect with their Key Account Manager to learn more about Book, Match & Win, access the Travel Advisor Toolkit and discover additional resources designed to support business growth.