Collette Expands Sustainability Efforts with New Tree‑Planting Experience

Collette is expanding its sustainability efforts by introducing a new personalized experience for travellers through its partnership with Ecologi, a global climate action platform focused on reforestation and environmental impact. The enhancement gives travelers a direct connection to the positive impact their journey helps create.

As part of the initiative, Collette plants one tree for every traveller who returns from tour. Travelers will now receive a personalized email following their journey, notifying them that a tree has been planted in their honor. The email includes a link to a dedicated Ecologi page where travellers can view their individual tree tile, featuring their first name, last initial, and the tour they experienced. The new experience builds on Collette's ongoing commitment to responsible tourism by making environmental stewardship more tangible and meaningful for travellers.

"Travel has the power to create meaningful connections, not only with the destinations we visit, but with the world around us," said Jaclyn Leibl-Cote, President and CEO of Collette. "This initiative gives travellers a personal way to see the impact of their journey long after they've returned home. It's a simple but meaningful reminder that exploring the world and caring for it can go hand in hand."

Through its partnership with Ecologi, Collette supports global reforestation efforts that help restore ecosystems, support biodiversity, and contribute to long-term environmental health as part of its commitment to responsible tourism. The new traveller-facing experience allows guests to engage more directly in those efforts and better understand the role they play in supporting positive environmental outcomes.

“Collette's long-term commitment to climate impact and nature recovery is exceptional. Planting a tree for every traveler compounds quickly, and since the program's inception, they have funded the planting of 150,000 trees around the world” said Nick Allport, Head of Climate Impact Growth at Ecologi. “These trees are not only drawing down carbon; they're providing well-paid employment to local communities, creating habitat for nature and building much-needed local resilience to the effects of the climate crisis.”