
The Saint Lucia Tourism Authority (SLTA) celebrated the achievements of its top-performing travel advisors, and tour operators from around the world at the 6th Annual Global Piton Awards, recognizing exceptional contributions to driving visitor arrivals and tourism revenue to Saint Lucia in 2025.
The Global Piton Awards programme remains one of the destination’s premier travel trade recognition initiatives, honoring travel professionals whose dedication, expertise and passion for selling Saint Lucia have contributed significantly to the island’s tourism success. This year’s awards recognized 34 outstanding travel advisors from Canada, the United States, the United Kingdom and the Caribbean who generated the highest number of room nights for the destination during the 2025 calendar year.
Addressing awardees, Honourble John Paul Estaphane, Minister in the Ministry of Tourism, Investment, Commerce, Creative Industries, Culture and Heritage, expressed appreciation for their unwavering support of the destination; “Each booking you make represents far more than a vacation. It supports jobs, businesses and communities across Saint Lucia. Your efforts directly contribute to the livelihoods of thousands of Saint Lucians and help sustain one of the most important sectors of our economy. We are deeply grateful for your partnership and commitment to our island.”
The Minister also highlighted Saint Lucia’s continued community tourism growth, expanding hotel inventory, enhanced airlift and growing portfolio of events and experiences, encouraging advisors to continue elevating the destination in their respective markets.
CEO of the Saint Lucia Tourism Authority, Louis E A Lewis, praised the awardees for their outstanding performance and commitment to the destination. “The Global Piton Awards celebrate more than sales achievements; they recognize ambassadors of Saint Lucia who consistently share our story with travellers around the world. Your passion, professionalism and belief in our destination have helped position Saint Lucia as one of the Caribbean’s leading tourism destinations, and for that we are most grateful.”
The 2026 Global Piton Award Winners
Canada
United States
United Kingdom
Caribbean
The evening also recognized outstanding individual achievements through several prestigious special awards:
The Saint Lucia Tourism Authority continues to invest in strong relationships with the global travel trade, recognizing that travel advisors remain among the destination’s most influential advocates. Through strategic partnerships, ongoing training and engagement programmes such as the Global Piton Awards, Saint Lucia remains committed to empowering travel professionals with the tools and knowledge needed to successfully promote the destination.