Collette Launches Guided Travel Playbook for Advisors

Collette is doubling down on its commitment to the travel advisor community with the launch of its new “Guided Advantage: A Selling Playbook for Travel Advisors 2026–2027,” a strategic resource designed to help advisors grow their business by confidently delivering premium guided travel experiences to your client.

As trip planning becomes more complex and traveler expectations continue to rise, the playbook positions travel advisors as the essential advantage — equipping them with the tools, language, and strategies needed to stand out in a crowded marketplace.

“Your clients are navigating more choices than ever before,” said Kelsie Marchetti, Head of Virtual Events at Collette. “This playbook helps advisors cut through that noise — leading with expertise, building trust, and matching each traveler with the right experience.”

At its core, “The Guided Advantage” helps advisors reposition guided travel as a premium solution for today’s traveler — one that delivers:

• Deeper cultural connection
• Thoughtful pacing with more time in destination
• Built-in flexibility and personalization
• Seamless, expert-managed logistics

The playbook introduces a simple framework to help advisors move from transactional selling to trusted consulting:

• Uncover your client’s travel style through meaningful questions
• Match preferences to Collette’s diverse tour portfolio
• Recommend experiences based on how your client wants to travel

To support more confident selling, Collette provides advisors with practical ways to communicate value beyond price — highlighting the benefits of guided travel, including:

• End-to-end planning handled by experts
• Dedicated Tour Managers throughout the journey
• Hand-selected accommodations and immersive experiences
• Built-in cultural and culinary moments your client couldn’t easily access on their own

“The Guided Advantage” also focuses on helping advisors expand their business through:

• Group travel as a driver of loyalty and revenue
• Extensions and enhancements that personalize each trip
• Post-trip engagement that turns great experiences into long-term relationships

With robust support tools — from the Travel Advisor Portal and MyCollette to Business Development Managers and on-demand training — Collette reinforces its role as a true partner to advisors at every stage of the selling journey.  Collette has several great tools for advisors, including the Travel Advisor Playbook available in the Travel Advisor Portal.