Saint Lucia and Arsenal Announce Multi-Year Global Partnership

The Saint Lucia Tourism Authority (SLTA) has announced a new multi-year global partnership with Arsenal Football Club, naming Saint Lucia as its Official Destination Partner beginning with the 2026/27 season.

As one of the world's most recognized football clubs and the reigning Premier League and UEFA Champions League champions, Arsenal provides Saint Lucia with access to millions of supporters across key tourism markets, including Canada and the United Kingdom.

Canada remains one of Saint Lucia’s key source markets, with visitor arrivals continuing to grow year over year. Through Arsenal’s global reach and loyal fan base, the partnership provides a powerful platform to inspire travel to Saint Lucia through a range of integrated marketing initiatives and support long-term economic growth through tourism.

As Official Destination Partner, Saint Lucia will receive extensive brand exposure at Emirates Stadium during Premier League, Women's Super League and domestic cup matches, as well as across Arsenal's digital and social media platforms, reaching audiences around the world.

Beyond tourism, the agreement will also support the development of an Academy Hub in Saint Lucia, the initiative will provide youth with access to coaching, mentorship and player development opportunities, helping nurture local talent while creating lasting community benefits.

The partnership features co-branded marketing campaigns, supporter engagement initiatives and international promotional activities, further amplifying Saint Lucia's award-winning "Let Her Inspire You" destination campaign through both Arsenal's men's and women's teams.

Dr. Ernest Hilaire, Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage remarked; “We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base. As Premier League and Champions Cup champions, Arsenal begins the new season with momentum, while Saint Lucia continues to record strong visitor arrivals. This partnership is grounded in shared values of social responsibility, resilience and sustainability, reflected in both Arsenal’s work with its supporters and community, and our commitment to our people. We look forward to showcasing Saint Lucia’s vibrant culture, dynamic events calendar and natural beauty to Arsenal supporters worldwide.”

Juliet Slot, Chief Commercial Officer for Arsenal Football Club said: “We’re delighted to partner with Saint Lucia, a world-renowned destination with a rich history and culture, that share our values of community and an always forward mindset. We want every Gooner, whether they're in Islington or Saint Lucia, whether they've been supporting us for fifty years or five, to feel and see themselves in our club. This is an exciting partnership that gives us this opportunity and will help fuel our ambitions of growth and success.”

The Saint Lucia Tourism Authority has a proven track record of leveraging major sports partnerships to increase destination awareness, including collaborations with the New York Yankees, Toronto Raptors, Toronto Maple Leaf’s and Brooklyn Nets. The new Arsenal partnership further strengthens Saint Lucia's growing sports tourism portfolio and supports the destination's efforts to attract international sporting events, teams and athletes.

Located in the Eastern Caribbean, Saint Lucia is home to approximately 180,000 residents and is renowned for its iconic Pitons, lush rainforests, volcanic landscapes, golden beaches and rich cultural heritage. The island continues to be recognized as one of the world's leading destinations for romance, wellness, adventure and luxury travel.