Azamara Cruises Launches Approach Guides Marketing Tools

Azamara Cruises, the small-ship cruise line and leader in Destination Immersion® experiences, proudly announces a new partnership with Approach Guides as the centerpiece of its 2026 Travel Advisor Appreciation Month. Running from May 4 through May 31, the initiative combines innovative new marketing tools with exclusive incentives and rewards to celebrate and empower the travel advisor community.

Through this new collaboration, Azamara and Approach Guides will introduce pre-designed “content experiences”—visually engaging, ready-to-use marketing materials featuring Azamara itineraries, destinations, and promotions. These assets can be instantly co-branded and shared by advisors with their clients, streamlining outreach and enhancing personalization.

“At Azamara Cruises, travel advisors are the driving force behind our continued growth,” said Dondra Ritzenthaler, CEO of Azamara Cruises. “Their expertise, passion, and dedication shape the Azamara experience. This partnership with Approach Guides is designed to give advisors intuitive, high-impact tools that make it easier than ever to connect with clients and drive bookings. As we continue to invest in resources like enhanced training, expanded commission opportunities, and innovative tools, Azamara remains committed to supporting advisors and celebrating their invaluable role in our success.”

As part of Travel Advisor Appreciation Month, Azamara is also introducing a series of incentives tied to both bookings and engagement with the new Approach Guides platform. Advisors who book an Azamara cruise and register with Approach Guides to share co-branded content can take advantage of the following:

• Earn up to $3,000 in gift cards by selling Veranda staterooms or higher on any sailing
• A Chance to Win an Azamara Quest stateroom on the 1-Night Preview Event on Dec. 17, 2026
• Access to Azamara’s Travel Partner Alliance Facebook page, where new questions will be posted every Tuesday and Friday throughout May. Advisors can answer for a chance to win a prize, with one winner selected each posting day for a total of eight winners during the month
• The first 100 to register to share Azamara Cruises on Approach Guides will receive a branded gift

Powered by Approach Guides’ leading content optimization technology, the platform marks the first phase of a broader collaboration focused on delivering best-in-class, easy-to-use digital tools for Azamara’s travel partners. The initiative underscores Azamara’s ongoing commitment to equipping advisors with innovative resources that elevate client engagement and simplify the sales process.

Travel advisors can begin creating and sharing their first co-branded content experience by visiting www.inspires.to/azamara, entering their contact details, and distributing materials to clients in one click.