The Hemingways Group Launches Hemingways Safaris

The Hemingways Group, operating under Hemingways Hospitality Limited (HHL), announces a new chapter as Hemingways Expeditions becomes Hemingways Safaris.

HHL, which owns and operates Hemingways Travel, Hemingways Residences, and the Hemingways Collection introduces Hemingways Safaris as a dedicated destination management company. Operating through a trade-first-lens, the brand is focused on supporting travel advisors in designing and delivering tailor-made journeys across East Africa.

Anchored by the tagline “Trust in Every Journey,” Hemingways Safaris is a modern, expert East African DMC built on deep regional expertise, operational reliability, and strong local partnerships. Offering confidence at every stage of the planning process, this new chapter ensures guests immerse in unforgettable adventures across unique landscapes, wildlife, and nearby communities with a human approach.

With over 60 years’ experience in planning and executing safari experiences, Hemingways Safaris further cements its role in creating personalized itineraries. The rebrand exemplifies its commitment in evolving with the latest technology and tools enhancing agents’ booking processes to be as intuitive, accessible and as smooth as possible.

The rebrand comes with a website designed for clarity and inspiration, displaying curated sample itineraries, and faster response times clarifying every detail from inquiry to on-the-ground execution.

Additionally, agents can anticipate their own agency portal launching in June apart of the rebrand. The new portal will feature an agent zone, a one-stop hub providing a full itinerary library, fact sheets, seasonal rates, making and sales tools, destination overviews, and training resources, in efforts to streamline the entire process. Having these resources will further strengthen advisor partnerships and long-term trade growth.