
Collette has released the on‑demand version of the first episode of its new four‑part selling series created to help travel advisors elevate their guided travel expertise and strengthen their sales approach. The series—developed directly in response to advisor feedback—covers the full selling cycle and introduces practical techniques that advisors can apply right away.
The first installment, “Understanding Guided Touring: Setting the Scene for Sales Success,” breaks down what guided travel truly means for Collette travelers (as well as the competition) and addresses persistent misconceptions while equipping advisors with a set of actionable questions to better match travelers with the right experiences.
Early feedback from the advisor community has been extremely positive with one member of the network commenting, “Talking through ways to overcome any guided travel objections and responses were excellent, said Jude R. I’m looking forward to the complete session and experiencing my first Collette tour after completing Collette University.”
“We created this series because advisors asked for clear, practical selling strategies that reflect the realities of today’s guided travel market,” said Diana Ditto, Vice President of Product Marketing and Growth Strategy. “The first segment sets the stage by helping advisors reframe guided touring in a way that resonates with travelers’ needs today—and we’re thrilled to see how enthusiastically it’s already being received.”
With Session 1 now available to watch on demand, advisors are encouraged to catch up ahead of the upcoming live events. Advisors who are interested in registering for the next virtual event on February 26th can do so here. Those who register will be able to access an on-demand version of the virtual event if they are unable to attend.
Collette offers great tools for advisors available online in the Travel Advisor Portal, including previously on-demand virtual events targeted to help with selling.