
Responding to unprecedented demand for travel to Japan, Goway, the leader in tailor-made travel, is expanding its Japan product line with off the beaten path experiences in Kyushu and Shizuoka.
Recent years have seen travel numbers to Japan spike, with over 40 million visitors in 2025. At Goway, we’ve seen a 41% increase in bookings to Japan over the past calendar year, with more travellers than ever before inquiring about locations beyond Tokyo and Kyoto. To cater to such unprecedented demand and ease the burden of overtourism, Goway has introduced new travel packages focused on the southern island of Kyushu and the region of Shizuoka. These regions of Japan see far fewer international visitors while still showcasing the nation’s cultural traditions, historic attractions, and gorgeous natural environments, including cherry blossoms and autumn foliage.
New Kyushu Product
Goway’s two new travel packages to Kyushu showcase the island’s mix of exceptional cuisine, ancient cedar forests, stunning coastal views, and an unparalleled variety of hot spring experiences:
“I recently visited Kyushu and it delivered on every level,” says Moira Smith, VP of Asia at Goway. “This is an ideal place for everyone from first-time visitors to seasoned Japan travel veterans. It’s stunningly diverse, has gorgeous onsen experiences throughout, and some of the best food I’ve ever had the pleasure to enjoy. This is Japan at its best and without the crowds. Travellers should seek it out before it catches on.”
New Shizuoka Product
Goway also features a new package to Shizuoka prefecture, a smaller region between Tokyo and Osaka on the Pacific coast. Shizuoka features gorgeous views of Mt. Fuji from green tea fields and along the coast at Suruga Bay.
“Shizuoka is an excellent option for first timers going to Japan for a short stay,” says Brittany Banks, Commercial Manager for Asia at Goway. “It’s not as busy as Hakone and easy to access as it's on the bullet train line from Tokyo to Kyoto. It also lets you see the cherry blossoms before the massive crowds sweep over Japan. If you visit in February, you can see the blossoms in Kawazu town six weeks before the trees bloom on other parts of the mainland.”
Goway will continue to optimize its Japan travel offerings to combat overtourism and provide more authentic experiences for world travellers. To learn more, visit Goway.com.