G Touring Offers New Online Booking For Agent Partners

G Touring, the operator of escorted touring brand Just You, has announced that online booking is now available for its agent partners.

The system will leverage the same platform utilised by G Adventures, called Sherpa. It gives agents the ability to make and amend bookings, hold options, update guest information and manage other key elements of their bookings. It forms part of Just You’s ongoing investment in trade partners and has been introduced in response to agent feedback.

The news was revealed at an exclusive event at World Travel Market to highlight 2025’s key achievements, including the impressive Just You FY’25 sales performance, which is up 18% for Global trade sales (from August 2024 to July 2025) and 104% for Canadian trade sales.

Just You launched several new initiatives this year, including the ‘Max 20’ concept, which caps select escorted tours at a maximum group size of 20 people to offer a more personalized experience. In September, Just You were named as Reader Recommended for Solo Travel by Good Housekeeping magazine. As part of the independent review process, 91% agreed they made ‘great memories’ during their holiday; and 80% are likely to recommend Just You for solo travelling to friends and family. New tours have been launched, with highlights including Baltic Treasures, Chile, Argentina and Brazil and Uzbekistan.

Elsewhere, G Touring’s collaboration with Planeterra continues to focus on integrating community tourism projects across its itineraries. More than half of travellers have contributed to Planeterra through a voluntary donation programme matched by the company, supporting local communities and creating lasting benefits. By the end of 2026, G Touring aims to include community-led projects in over 100 itineraries.

Furthermore, Just You exceeded its planting target as part of a Planeterra tree growing project. The operator set a goal of planting 25,000 trees, to mark its 25th anniversary. As of this month, 28,000 trees have been planted across five sites worldwide. The project included a trade incentive whereby, for every new trade booking made up to February 28, a tree was planted. It contributed more than 3,000 trees to the overall total.

Adam Kemp, managing director at G Touring, said: “It has been an incredible year for Just You, with significant growth, new initiatives and itineraries, and a continued focus on our mission to showcase how travel is a force for good. Our partnerships with travel agents, suppliers and community organizations continue to drive our progress, and as we look ahead, we remain determined to deliver the very best in escorted touring. Here’s to another year of doing what we do best - creating life-changing travel experiences.”

Meg Murgatroyd, Head of Trade Sales, North America, said: "Providing an online booking option for our agent partners has been a key priority. We’ve listened carefully to feedback from the trade and are delighted to deliver a solution that makes it easier than ever for agents to sell and manage our tours."

For more information, visit www.justyou.com