Air Canada Vacations Launches Social Media Contest

Air Canada Vacations announces the launch of its new “How does a vacation sound?” brand campaign, inspiring Canadians to slow down and take a moment through a series of vacation-themed sensory experiences including video, radio and an immersive virtual sound bath experience in collaboration with wellness and travel content creator Carrie Bailey @carrieann_bailey, livestreaming on October 9 at 7:00 p.m. ET @aircanadavacations Instagram page.

“Vacations can be powerful,” said Selma Filali, Senior Director, Marketing and E-Commerce at Air Canada Vacations. “They allow us to escape the everyday, relax, recharge, make deeper connections and even try new things. Our hope is that this campaign will encourage Canadians to find those little moments of calm, reminding them just how restorative a vacation can be.”

The campaign, which runs from October 6 to November 2, 2025, includes a “Sounds Like a Vacation Contest,” digital and social media activation, a virtual sound bath experience, out-of-home media placements, and radio ads in key cities including Montréal and Toronto, each bringing to life the sounds of vacation.

“We’re proud to launch this campaign with our valued trade partners, who play such an important role in making travel dreams a reality,” said Erminia Gallina, Director of Sales, Air Canada Vacations. “We hope this initiative not only inspires our partners but also empowers them to share it with their clients, inviting Canadians to embrace the restorative power of travel through their trusted travel professionals.”

The campaign also unveils Air Canada Vacations new 2025/2026 Digital Sun Guide which features a curated collection of all-inclusive travel packages and sun getaways.

With over 620 options to choose from, Canadians looking to escape the cold are sure to find the perfect destination to suit their travel style and budget. To celebrate the launch, Air Canada Vacations is inviting Canadians to enter for a chance to win a one-week, all-inclusive trip for two to Punta Cana and 100,000 Aeroplan points. Complete contest details here.