Saint Lucia Canadian Roadshow In Partnership With Air Canada

The Saint Lucia Tourism Authority (SLTA) is strengthening its presence in Canada with a seven-city roadshow in partnership with Air Canada, to celebrate the airline’s 50th Anniversary. Taking place from September 4 – 22, the roadshow will visit Halifax (Sept 5), Calgary (Sept 8), Edmonton (Sept 10), Vancouver (Sept 12), Montreal (Sept 17), Toronto (Sept 19), and Windsor (Sept 22), sharing insights on Saint Lucia’s diverse product offering.

The initiative underscores Saint Lucia’s commitment to the Canadian market, by strengthening partnerships with travel advisors across Canada. At the center of this effort is the Saint Lucia Expert Program (SLEx), an award-winning online training and loyalty platform that equips travel advisors with in-depth destination knowledge, sales tools, and a rewards program.

The roadshow is supported by a range of accommodation partners, including Harmony Marina Suites, Windjammer Landing Resort & Residences, Bay Gardens Resorts, Jade Mountain, Anse Chastanet, Secrets St. Lucia, Zoetry Marigot Bay, Sandals Resorts, Serenity at Coconut Bay, Coconut Bay Beach Resort and Spa, Royalton St. Lucia, Hotel Chocolat, Ladera, Ti Kaye Resort, and Sugar Beach – A Viceroy Resort. Together, they will showcase Saint Lucia’s full spectrum of accommodations, from boutique properties to luxury resorts.

“The Canadian market has consistently shown strong interest, and this roadshow allows us to amplify our presence, strengthen key partnerships, and provide travel advisors with the selling tools to drive sales and increase visitation from Canada, one of our main source markets,” said Louis E. A. Lewis, CEO of the Saint Lucia Tourism Authority.

Highlighting new travel experiences, accommodations, and initiatives, the 2025 SLTA Roadshow provides key destination knowledge to engage potential clients more effectively, drive bookings, and deliver unique travel experiences, while reinforcing Saint Lucia’s reputation and presence in the Canadian market.