
From May 2nd to 9th, 2025, Transat proudly hosted its second Rookie Camp at the breathtaking Majestic Colonial Punta Cana, in the Dominican Republic, offering 100 travel advisors from across Canada an unforgettable learning experience. The event brought together passionate professionals for a week filled with hands-on training, exciting discoveries, and invaluable networking opportunities.
“Transat’s mission with Rookie Camp is to immerse new travel advisors in its core values. We believe that having the opportunity to communicate this mindset, empowering newcomers with practical knowledge and fostering enduring connections so early in their careers is truly invaluable. It's our way of bridging distances and staying firmly rooted in their minds”, said Lindsay Merrill, Transat Sales Manager.
The program featured more than five hours of exclusive sessions focused on Transat’s products, alongside seven hours of expert-led training delivered by renowned hotel partners, including six newcomers:
The Rookie Camp was also an opportunity to discover several other aspects of Transat: the E-Travel Guide (a new online app developed by Trafic Tours specifically for groups), the exceptional service of Turissimo (Transat's local partner), as well as the carefully selected portfolio of properties. Indeed, participants also had the chance to tour nearly 40 all-inclusive hotels across Punta Cana, Miches, and Cap Cana—giving them firsthand insights into accommodations available to cater to the specific needs of their clientele.
Lindsay Merrill shared that several advisors expressed deep gratitude for Transat's dedication and effort, which she admitted was immensely gratifying. "Several advisors even mentioned that they were looking forward to reviewing their notes and highlighting ideas for selling Transat products to their clients. Their buzzing enthusiasm to apply their newly acquired knowledge is palpable".
Testimonials