Sunwing Vacations: Riu Negril Reopens

Riu Negril, a fan-favourite hotel among Canadians and Sunwing Vacations customers, is open for business after a much-anticipated refurbishment.

Originally built in 2004 on Bloody Bay’s beachfront in Negril, Jamaica, the 5-star all inclusive resort has raised the bar for travellers searching for a unique blend of excitement, relaxation and Jamaica’s authentic spirit, and as of December 2024, now comes equipped with new services, new restaurants and 600 renovated rooms and suites.

Following an extensive refurbishment of all rooms and suites on site, which now include the addition of 28 swim-out rooms for guests looking for added privacy, this RIU Hotels & Resorts property’s accommodations have adopted a bright and simple interior with furniture featured in natural and soft colours. The hotel’s lobby is also newly renovated and features tropical accents including lush vegetation and wood and stone elements throughout, taking inspiration from the warmth of the island and its rich landscapes.

Guests at Riu Negril can now sample cuisine from eight restaurants, three of which have been recently added including the American Country themed restaurant, Pepe’s Food and Tiki Taco, the latter offering a taste of Mexico while abroad.

Along with two new conference and event spaces, no restoration would be complete without accounting for updated activity spaces and new offerings for travellers. Riu Negril has refitted five swimming pools – a pool for water activities, a relaxation pool, one for general use, a kids pool and one with a swim-up bar – and has also adapted to the rising popularity of pickleball, installing three courts. A new and welcome addition is RIU’s infamous Neon Party and White Party every Thursday in the hotel theatre.

RIU was first established in Jamaica in 2001 with the opening of Negril’s Riu Palace Tropical Bay followed by Riu Negril, Riu Montego Bay, Riu Palace Jamaica, Riu Reggae, Riu Ocho Rios, and most recently, Riu Palace Aquarelle in the Falmouth, Trelawny area in 2024. With seven properties now available to choose from, offering luxurious adults only getaways and exciting family-friendly escapes, RIU has built a reputation as a prominent hotel brand in Jamaica, and a preferred brand for Canadian vacationers.

This winter, Canadians can travel to Montego Bay with Sunwing Vacations from eight cities across the country, including Toronto, Montreal, Edmonton, Halifax and more. Help your clients experience the recently updated Riu Negril by securing them a package through Sunwing Vacations today.