Contiki Features 'Social Travel' Experiences in Brand Refresh

In line with a brand refresh, Contiki features the impact of its "Social Travel" experiences, which brings a group of like-minded people together on a trip, and are designed around the premise that experiences are heightened when shared with others.

According to Contiki research, 83 per cent of Canadians have a "positive feeling" toward Social Travel. Globally, among 18 to 24-year-olds, 88 per cent had a "positive feeling" toward social travel, which increased to 93 per cent in the 25-35’s age range.

Study participants suggested they associate Social Travel mostly with new experiences (72 per cent), making friends (64 per cent) and good memories (59 per cent).

The company says that taking care of trip details and itineraries for its guests, to maximize on trip experience and not the logistics, is only a small piece of the overall puzzle. Social travel trips provided by Contiki are designed to create a group dynamic where strangers are not strangers for very long.

“Interestingly, only half of participants stated ‘sharing experiences’ as one of the appeals of Social Travel, but this dramatically increases to almost 98 per cent once the trip has concluded,” explains Contiki’s Chief Marketing Officer, Simon Llanos.

“While we might not initially realize its appeal, our unconscious does and craves this kind of connection, our sensory experience is changed depending on whether it is shared or not. The shared is more intense than unshared, leaving it as the number one appeal on exit surveys. Our job is to help our clients understand this before they depart - it’s going to be great."

“It stands to reason a Contiki Social Travel trip filled with travellers on the same wavelength enhancing each other's experience would be an ideal fit for a Canadian client looking to travel solo,” adds Sheralyn Berry, Contiki Canada President.

“Travellers meet people from all over the world, both travelling solo and in small groups, but all aligned on having the best time ever."

Trips are available from three to 45 days and can visit multiple countries or take a more in-depth approach spending time in one location or region. Guests can enjoy a variety of itineraries, from general trips to sailing, skiing, hiking and more. All trips are carbon neutral with Contiki Cares.

For more information, visit Contiki's web site.