Star Clippers Launches Redesigned Website

The sails fill, the ship gathers speed and a tall-ship vacation begins to take shape --  all before a traveler leaves home. Star Clippers has launched a redesigned website, www.starclippers.com, bringing its three majestic sailing ships into closer view through full-screen video, expansive photography and new content that connects the romance of sailing with the practical details of planning a voyage.

The refreshed design opens with footage of the ships under sail, supported by photography of life on deck, secluded anchorages and experiences ashore. The simplified website navigation guides visitors through destinations, ship profiles, onboard life and special offers, helping travelers and travel advisors move from an initial interest in tall-ship cruising to finding a preferred sailing.

For those considering their first sailing, travelers can then use Find a Sailing to compare routes, ships and fares, from Caribbean island voyages to Panama Canal sailings and ocean crossings. A homepage question-and-answer section addresses subjects that can influence the decision to book: whether sailing experience is necessary, the onboard atmosphere and dress, what fares include, ship size and accessibility considerations. The answers explain that participation in sailing activities is optional, with opportunities to help raise the sails or take a turn at the helm when the captain and conditions allow.

A new “From the Charthouse” section takes visitors deeper into the workings of the fleet. Articles explain sailing ship rigs, how the ships harness the wind, and, under Life on Deck, lessons in tying the knots used by sailors and sailing vocabulary. A “Track Our Fleet” feature lets visitors follow Royal Clipper, Star Clipper and Star Flyer at sea, while short vertical videos on the homepage show the ships under full canvas and activities ashore.

The people behind each voyage also have a larger presence. New “Captain’s Chair” and “All Hands on Deck” pages introduce captains and crew members, while “Our Story” explores the founding of Star Clippers by Scandinavian-born Mikael Krafft and his vision behind building authentic clipper ships for today’s travelers. Guest and travel advisor testimonials offer perspectives from a variety of travelers and travel advisors.

The new “Life Onboard” pages (under the “Why Star Clippers” menu) cover dining, cabins, watersports and celebrating special occasions at sea. Ship profiles provide quick-reference details, including guest capacity, sails and pools, helping visitors compare the 227-guest Royal Clipper with the 166-guest sister ships Star Clipper and Star Flyer.

Together, the new content illustrates what distinguishes a Star Clippers voyage: time aboard a working sailing ship, a relaxed atmosphere and access to smaller ports and anchorages beyond many big-ship routes. Travelers can explore those differences alongside the information they need to decide which ship and itinerary suit them.

Visitors ready to plan can browse sailings, download a brochure or connect directly with a vacation specialist from the homepage. Featured offers are also prominently displayed, giving travelers and advisors a convenient starting point for exploring current promotions.