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Collette is rolling out a new loyalty program for North American travel advisors, with rewards tied to qualifying traveller revenue starting 01JAN, 2027.
The Travel Advisor Loyalty Program has four tiers - Bronze, Silver, Gold and Platinum. The higher the tier, the more benefits advisors can access, including travel benefits, training opportunities, enhanced support, professional recognition and business-building resources.
Benefits are cumulative, so advisors keep the perks earned at lower levels as they move up. Their highest achieved status also carries into the following calendar year.
“Travel advisors are at the heart of our business,” said Jaclyn Leibl-Cote, Collette’s President and CEO. "The Travel Advisor Loyalty Program is our way of recognizing that partnership and investing in advisor success. We designed this program to celebrate achievement, support growth, and provide meaningful benefits that help advisors continue building their Collette business."
Collette has launched a program page with tier requirements and benefits, along with a virtual event explaining how the program works.
