TravelBrands Kicks Off Holiday Toy Drive Supporting SickKids Foundation

travelbrands is continuing its longstanding commitment to SickKids Foundation with the launch of its 2026 Holiday Toy Drive, inviting its team, travel advisors, agency partners and members of the travel community to come together and help bring some extra joy to children spending the holiday season at SickKids.

The initiative will officially kick off at the 11th Annual travelbrands Charity Golf Classic on September 9, where attendees will be encouraged to bring a brand-new toy to donate. From there, the Toy Drive will continue throughout the fall, giving the broader travel community the opportunity to get involved and help fill the holidays with a little more joy for SickKids patients and their families.

Donations will be collected at the travelbrands Toronto and Montreal offices until December 4. travelbrands Business Development Managers will also collect donations during agency visits, making it easy for travel advisors and agency partners to participate.

The Holiday Toy Drive is the latest initiative in travelbrands’ ongoing support of SickKids Foundation and its mission to help transform children’s health. Over the years, travelbrands has supported SickKids through a range of fundraising initiatives, helping contribute more than $3 million to the hospital. And that’s only the beginning, as travelbrands continues to find new ways to bring the travel community together and make an even greater impact for SickKids.

SickKids has provided a wish list of items currently needed for children and teens of all ages, including LEGO sets, games, puzzles, books, crafts, gift cards, infant toys and more.

*All donated items must be brand new to meet SickKids’ infection control requirements.

*Please see the attached SickKids Holiday Toy Wish List for a full list of requested donation items.

HOW TO GET INVOLVED

Members of the travel community can support the 2026 travelbrands Holiday Toy Drive by:

• Bringing a brand-new toy to donate if attending the 11th Annual travelbrands Charity Golf Classic on September 9.
• Drop off a brand-new toy at the travelbrands Toronto or Montreal office by December 4 during business hours (Monday to Friday, 9 a.m.–5 p.m.).

Toronto Head Office: 5343 Dundas St. W., 4th Floor, Toronto, Ontario

Montreal Head Office: 2100 Rue Drummond, Montréal, Quebec

• Travel advisors and agency partners can also provide a donation to a travelbrands Business

Development Manager during an agency visit.

Together, travelbrands hopes to rally the travel community to help make the season a little brighter for children and families at SickKids.