Mexico First in Service Travel is Granted LAC Virtuoso Membership

First in Service Travel LTD (F1S) – a leading global travel experience company – today announced that its Mexico operations launched last year have been granted Latin America & Caribbean (LAC) membership in Virtuoso, the luxury travel network. With this milestone, all F1S leisure travel offices across the company are now official Virtuoso members.

First in Service LAC membership in Virtuoso further expands F1S advisor access to exclusive travel partnerships, preferred rates, curated experiences, and industry-leading training — benefits that will directly enhance the ability of First in Service’s Mexican advisors to deliver highly personalized, luxury travel services to clients in Mexico and beyond.

Locally operated in Mexico City, First in Service’s Mexico office is the hub of F1S LATAM, which serves advisors in Colombia, Mexico, Peru and Uruguay. F1S LATAM now has 7 employees in Mexico out of 47 across the region.

“Joining Virtuoso at the LAC level is a major step forward for our Mexico team and for F1S as a whole,” said Fernando Gonzalez, Co-Founder & CEO, First in Service. “This membership adds even more strength to our global supplier relationships and substantially elevates the experiences we can create for travelers, while affirming our commitment to excellence in luxury and bespoke travel services.”

“We are delighted to welcome First in Service to the Virtuoso Latin America & Caribbean community,” stated Ángeles Yugdar, General Manager, Latin America & Caribbean, Virtuoso. “Their commitment to excellence, deep destination expertise and dedication to delivering highly personalized service align seamlessly with the values that define our network. At Virtuoso, we believe that elevated, extraordinary travel experiences are created through meaningful human connection — and this partnership strengthens our ability to bring that philosophy to life. Together, we will expand the opportunities available to discerning travelers seeking authenticity, purpose and transformative journeys.”

“I’m incredibly proud of our team for achieving Virtuoso membership and becoming active members in the local community of Virtuoso advisors. This further enhances the ability of our advisors in Mexico to better compete in the luxury travel space through the incredible value it offers to their clientele,” noted Nancy Mendoza, General Manager of F1S LATAM. “This recognition validates the depth of our destination expertise and will enable us to offer Mexican travelers and international clients access to exclusive benefits, upgrades, and one-of-a-kind experiences curated by both First in Service and our Virtuoso partners.”

For information on F1S, please email us at management@f1s.com to learn more.