Vox International has been reappointed the agency of record for the German National Tourist Office (GNTO) in Canada, with Anja Brokjans once again the lead on the account.
The renewed collaboration began on 01APR, 2026.
The move is part of the German National Tourist Office's effort to strengthen its presence in Canada and providing the trade with an important resource for selling Germany.
“Canada is a highly valued and resilient source market for Germany, and we are very pleased to re-establish our local presence,” said Petra Hedorfer, CEO of the German National Tourist Board in Frankfurt, Germany.
Vox says the venture comes at a "time of steady growth for Germany as a destination among Canadian travellers." The Toronto-based agency cites research showing Canadian overnight stays in Germany reached 748,581 in 2025, surpassing 2019's pre-pandemic figure of 735,000. Overnight stays increased by 15% between 2015 and 2025.
The announcement goes on to say that Canadian travellers "continue to deliver significant economic impact," with 2025 visitor spending in Germany reaching €1.1 billion. According to Vox, World Travel Monitor data indicates Canadians are "known for extended stays" in Germany, averaging 11.9 nights in 2025.
Anja Brokjans assumes the role of Director, Marketing and Sales for the GNTO in Canada. She brings "extensive experience in international destination marketing, media relations, and trade development," previously leading GNTO’s representation in Canada.
