Bermuda Tourism Authority Names Eric Kincaid, VP, Sales and Business Development

The Bermuda Tourism Authority (BTA) has announced the appointment of Eric S. Kincaid as Vice President of Sales and Business Development, effective April 6, 2026.

In this role, Kincaid will lead the BTA’s global sales and business development functions, supporting delivery of Bermuda’s National Tourism Plan. His focus includes strengthening group and business travel, with targeted efforts across meetings, incentives, conferences and events (MICE), as well as sports and maritime sectors. He will also prioritize strategic partnerships with luxury leisure trade partners, including key consortia and travel networks, to expand Bermuda’s presence in high-value markets.

“It's an honour to join the Bermuda Tourism Authority and contribute to advancing the island’s position on the global stage,” said Kincaid. “This role presents an incredible opportunity to lead with strategy and purpose — driving sales performance, fostering meaningful industry relationships and delivering long-term value for Bermuda’s tourism economy.”

Kincaid brings extensive experience in destination marketing and convention sales, with established relationships across key U.S. markets. He previously served as Vice President at Choose Chicago and as National Account Director of Citywide Sales at Destination DC, where he focused on securing large-scale, citywide events. He began his career with Marriott International, holding progressive sales leadership roles over more than a decade.

An active industry leader, Kincaid serves on the PCMA HBCU Taskforce, is Chair of the ASAE Industry Partner Alliance, and sits on Destinations International’s Advisory Leadership Board. He holds a Bachelor of Arts in Business Administration from the University of North Carolina at Greensboro.

Kincaid is a member of the BTA’s Leadership Team, working across the organization to advance strategic priorities, strengthen market engagement, and support commercial outcomes aligned with the National Tourism Plan.

“Eric’s appointment strengthens our focus on how we target and convert both leisure and group business in key markets,” said Acting CEO Erin Wright. “His experience will support more targeted sales efforts across priority segments, while advancing our goal of improving how we invest and respond to shifting demand.”

Group travel represents an important source of year-round visitation for Bermuda, driving room nights and visitor spend, particularly during the shoulder seasons when demand is typically lower. It supports industry stability and creates opportunities for repeat visitation, as many travellers are introduced to Bermuda through business, sporting events — including tournaments, championships, training retreats and participatory races — and other group experiences. This exposure helps convert first-time visitors into future leisure travellers, making group and sports travel important contributors to both immediate impact and sustained visitation.

Kincaid will be based in the United States and will begin engagement with global industry partners and Bermuda stakeholders in the coming weeks.

For more information about Bermuda, visit www.gotobermuda.com.