Ensemble Partners With Ritz Carlton Yacht Collection

As luxury cruising continues to evolve toward more intimate, residential, and experience-driven journeys, Ensemble – a leading modern travel agency consortium - is expanding its portfolio to reflect where the category is heading.

Across its network, Ensemble is seeing increasing demand for smaller ships, highly personalized service, and immersive itineraries that prioritize depth of experience over scale. Yacht-style cruising has emerged as a defining trend, attracting a new generation of luxury travelers seeing flexibility, privacy, and meaningful connection to destination.

The addition of The Ritz-Carlton Yacht Collection builds on Ensemble’s already robust luxury cruise portfolio, which includes premier names such as Oceania, Crystal, Viking, Ponant, Aman at Sea, Explora, Cunard, Atlas, Seabourn, Regent and others.

Designed to combine the refined lifestyle of The Ritz-Carlton with the relaxed freedom of a yachting experience, The Ritz-Carlton Yacht Collection offers intimate, all-suite voyages across the Mediterranean, Northern Europe, the Caribbean, Asia-Pacific, Alaska, and the South Pacific. With smaller guest counts, private terrace accommodations, and some of the highest space-to-guest and staff-to-guest ratios at sea, the experience is defined by personalized service, immersive shore experiences, and a relaxed, residential style of luxury. Guests also benefit from curated excursions, world-class dining, and signature features such as an onboard marina that provides direct access to the sea.

“The most compelling luxury experiences in travel right now are happening on the water, and we are intentionally building a cruise portfolio that reflects that shift,” said Rachel Grogan, Vice President of Partner Relations, Cruise at Ensemble. “Yacht-style cruising represents the next phase of luxury where personalization, intimacy, and flexibility take center stage. The Ritz-Carlton Yacht Collection sets that standard, and this partnership strengthens our ability to connect our members with the experiences their clients are increasingly seeking.”

“We are proud to partner with Ensemble and its distinguished network of travel advisors, whose commitment to exceptional client experiences aligns seamlessly with our vision,” says Jeremy McClellan, Vice President, Trade Sales & Support for The Ritz-Carlton Yacht Collection. “Together, we look forward to inspiring a new generation of luxury travelers to discover The Ritz-Carlton Yacht Collection through highly personalized, immersive journeys at sea.”

Ensemble’s continued investment in luxury cruise is part of a broader strategy to align members with partners that deliver both exceptional client experiences and strong commercial value.  As part of this commitment, Ensemble was the first to introduce a complimentary Hotel to Port transfer amenity program, exclusive to booking through Ensemble advisors, further enhancing the end-to-end experience while providing meaningful added value for clients.

Through its growing cruise portfolio, members benefit from preferred access, curated offerings, and differentiated programs that support both client satisfaction and member profitability.