Antigua and Barbuda Appoints Aldeen Consulting PR Agency in Canada

The Antigua and Barbuda Tourism Authority today announced the appointment of Aldeen Consulting, led by Adrienne Harry, as its public relations agency of record in Canada. This strategic engagement will enhance Antigua and Barbuda’s visibility across key audiences in Canada and support its continued growth as a travel destination.

Harry and team are responsible for developing and executing comprehensive communications strategies, including media relations, messaging, and industry engagement activities aimed at
strengthening Antigua and Barbuda’s position in the market.

“Adrienne began as our content creator strategist, where her creativity, resourcefulness and strategic thinking quickly led to an expanded role,” said Tameka Wharton, Director of Tourism,
Canada. “Her appointment is another step in our broader commitment to fully resource our sales and marketing efforts in Canada to increase awareness of and visitation to Antigua and Barbuda.”

Harry is a senior communications consultant and specialises in lifestyle, luxury, wellness, and consumer brands. With more than 15 years of experience, she has led integrated
communications programs across North America and brings deep expertise in earned media, brand storytelling, and strategic positioning. With long-standing relationships across national print, digital, and broadcast media, Harry offers both a strategic and editorial perspective to her work.

“Joining the Antigua and Barbuda Tourism Authority is an honour for Aldeen Consulting. In my early work with the team, I quickly developed a deep appreciation for the destination. Antigua
and Barbuda offers an abundance of natural beauty, culture, and rich culinary and historical experiences that resonate with the Canadian market,” says Adrienne Harry, Founder of Aldeen
Consulting. “We know Canadians are seeking destinations that offer something for everyone, from adventure and wellness to multi-generational experiences and luxury. We are excited to
bring our creative and strategic lens to help more Canadians discover what awaits them.”This appointment comes at an important time for Antigua and Barbuda as it expands its efforts
in the Canadian market. Last month, the ABTA appointed sales representatives in the Quebec/Ottawa market and announced the launch of the Antigua and Barbuda Travel Agent Advisory Committee.