The Association of Canadian Travel Agencies (ACTA) will now recognize select travel advisor credentials from other jurisdictions as equivalent to its Certified Travel Counsellor (CTC) and Certified Travel Manager (CTM) designations, subject to established equivalency requirements.
“Many travel advisors working in Canada hold credentials from other countries and institutions that are equivalent to ACTA’s CTC or CTM designations,” said Suzanne Acton-Gervais, ACTA President. “Our goal is to reduce barriers and avoid unnecessary duplication by recognizing these qualifications, supporting eligibility to convert to ACTA’s designations, and enabling advisors to gain the recognition and benefits that come with them.”
The change allows advisors holding recognized credentials, such as the US-based Certified Travel Associate (CTA) or Certified Travel Counselor (CTC), to apply toward ACTA’s CTC or CTM without repeating coursework.
Starting this year, certified members will also receive CTC and CTM lapel pins, providing a visible symbol of professional achievement at industry events.
Eligibility requirements include:
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Holding a valid travel advisor certification recognized as equivalent to ACTA’s CTC or CTM
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Current employment in the Canadian travel industry
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Compliance with ACTA’s Code of Ethics
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Employer verification confirming current or recent employment
The conversion fee is CAD 180 plus taxes. Approved applicants will have their designation activated for 2026, with annual renewal thereafter.
ACTA said its professional designations enhance credibility and trust with clients, provide access to exclusive learning programs, and include recognition through the Certified Member Directory, newsletters, digital certificates, and official logos.
To apply, click here: Equivalency to CTC/CTM Conversion Pathway
