Goway GroupsOnly Expands Leadership Team

Coming off a banner year, Goway GroupsOnly—North America’s experts in custom group travel—is expanding its leadership team and holding a sweepstakes for travel advisors in February.

Goway GroupsOnly enjoyed a record year in 2025, with 25% growth in sales and 100 groups bookings made in December alone. Goway GroupsOnly continues to capitalize on the industry-wide growth in custom group travel and emerging trends for the year ahead. These include:

• Longer lead-time for bookings to secure space in popular destinations such as Japan and Italy.
• Last-minute bookings to capitalize on timely deals and availability.
• The growth in women-only group travel, which taps into emerging trends and fosters customer loyalty.

“It’s a dynamic time for custom group travel,” says Shirley Rourke, VP Goway GroupsOnly. “People are responding to market forces such as overtourism and affordability by joining like-minded travellers to embark on custom group vacations. Group travel is affordable and provides a lot of convenient perks, such as access to behind-the-scenes experiences, so it’s only growing more appealing in a world where it’s sometimes hard to make travel dreams a reality.”

Goway GroupsOnly Expands Leadership Team

In response to a record year, Goway GroupsOnly is expanding its leadership team. Jennifer Murray has been promoted to Director of Groups Sales & Reservations. Jennifer has played a key role in the division’s record sales over the previous four years. In her new role, she will ensure Goway GroupsOnly is scaled for growth and maintain consistency across all destinations. Goway GroupsOnly has also hired Ali Rizvi as Groups Sales & Reservation Manager for Asia and the Americas and Patrick Corriveau as Groups Sales & Reservation Manager for Europe.

"We’re thrilled to grow the GroupsOnly team,” says Shirley Rourke, VP Goway GroupsOnly. “The interest in custom group travel shows no signs of slowing down. By promoting Jennifer Murray and bringing Ali Rizvi and Patrick Corriveau onto the team, we’re setting ourselves up for success in the years to come and ensuring we’re equipped to ride this wave of popularity for custom group travel.”

Group Travel Sweepstakes for February

Goway GroupsOnly is sharing the love this February with a sweepstakes for travel advisors, offering the chance to earn up to $1,000 on their GowayPro Virtual Rewards Card. Every new group booking made from February 1, 2026 to February 28, 2026 earns a travel advisor five entries into the contest, with the chance to win one of three prizes:

• 1st prize: $1,000
• 2nd prize: $500
• 3rd prize: $250

Three winners from all the correct entries will be randomly selected in early March. See the sweepstakes page on GowayPro.com for full details.

Goway GroupsOnly will continue to support travel advisors with unique incentives and promotions in the years to come.