Flair Airlines is offering holiday packages for the first time with the official launch of Flair Vacations.
The platform, available in English, French, and Spanish, went live on 19JAN in partnership with HBX Group and Onlinetravel, allowing travellers to book flights and hotels together in a single transaction. Optional add-ons include checked baggage, seat selection, activities, and ground transportation.
“Customers asked for fewer steps and better value when they book their trips and we delivered,” said Lucas Oordt-Bosman, Flair’s Director of Payments and Digital Strategy, in a release.
Initial destinations include Fort Lauderdale (FLL), Las Vegas, (LAS), Los Angeles (LAX), Orlando, (MCO), San Francisco, (CUN), Puerto Vallarta (PVR), Guadalajara (GDL), Mexico City (MEX), Punta Cana (PUJ), Montego Bay (MBJ), and Kingston (KIN) in Jamaica.
Flair says it plans to expand vacation packages to Canadian destinations in the near future.
The platform is part of the Edmonton-based airline’s Flair FWD transformation launched in spring 2025, which has included bringing advisors into its business model, a story Open Jaw was the first to report.
CEO Maciej Wilk told Global News the airline is shifting beyond a pure-budget model to become a “value carrier,” targeting both leisure and business travellers. Even without business-class seating, he said,
“We’re just ignoring this enormous corporate opportunity and simply abandoning this highly—potentially—profitable segment for us.”
To capture this market, Flair has started offering corporate clients preferred rates, flexible flight changes, and cashback options.
