Air Canada Highlights Dreams Take Flight and the Volunteers Behind It

In keeping with tradition, Air Canada is celebrating the holiday season with a heartwarming new spot, Holiday Dreams Take Flight. This year’s live-action spot focuses on Dreams Take Flight, a long-running initiative powered by Air Canada employees, volunteers, sponsors and the Air Canada Foundation. Holiday Dreams Take Flight launches today in multiple forms. A combination of 90-second, 30-second and 15-second versions will be shown on social media and digital platforms.

The video follows Kaiennenhawi (Hawi), a seven-year-old girl from the Kanien’kehà:ka community of Akwesasne, on a life-changing journey. From the thrill of boarding her first flight to the wonder of exploring Walt Disney World Resort, Hawi’s experience unfolds in a series of joyful moments that highlight how Dreams Take Flight creates unforgettable memories for deserving children.

“We pour our heart and soul into every holiday spot we make – and this one has extra special meaning for all of us at Air Canada,” says John Xydous – Director, Brand Strategy & Content Marketing at Air Canada. “With Holiday Dreams Take Flight, we’re showcasing the trips we’re proud to help make possible for more than a thousand children each year, while paying tribute to the many employees and volunteers, both active and retired, who continue to donate their time and energy to Dreams Take Flight.”

For more than 35 years, Dreams Take Flight has given thousands of children aged six to 13 facing physical, mental or social adversity the chance to take a dream trip to incredible destinations, such as Walt Disney World Resort. Eight annual charity-chartered flights depart from cities across Canada, providing participants with an unforgettable experience filled with laughter, wonder and adventure.

The initiative is 100 per cent volunteer driven, with thousands of Air Canada employees at the forefront. From flight crews decorating aircraft to volunteers planning every detail on the ground, teams work tirelessly all year long to ensure every child feels safe, celebrated, and supported throughout the journey. As proud partners, Air Canada and the Air Canada Foundation provide each chapter with an aircraft, along with additional support and services, to ensure every trip is a success.

This busy holiday season, Air Canada expects to welcome more than a million customers onto over 5,000 flights to 180+ destinations worldwide. From serving festive holiday meals in airport lounges and on select flights between December 24 and 25, to adding seasonal touches at airports and onboard, Air Canada teams are focused on making every holiday journey feel special and exciting for customers and families. The airline has also expanded its in-flight entertainment selection to include a wider range of holiday films, giving customers more ways to relax and enjoy the season while in the air.