G Adventures ‘Change Makers’ Incentive is Back

Community is at the heart of everything G Adventures does, which includes the incredible community of global travel agents who help the community tourism pioneer in their mission of changing lives through travel. G Adventures is thrilled to announce the return of ‘Change Makers’, the global incentive program that celebrates agents’ potential to make a meaningful impact around the globe.

This year will see 15 Canadian agents earning their way to the fourth annual GX Summit in Morocco in September, joining 75 Change Makers from around the world for an unforgettable experience that celebrates the shared impact of community tourism.

Live now and running up to 31 May 2026, Change Makers rewards agents for doing what they do best: connecting travellers with meaningful adventures that give back. Every booking equals one “life changed,” and every life changed brings agents closer to joining the G Adventures community on the ground in Morocco.

Agents earn one entry for each ‘life changed’ / traveller booked on a G Adventures trip. The top 10 agents from each region will qualify directly, with five ‘wildcard’ spots available to each region to allocate to agents who commit to changing someone’s life by making at least one G Adventures booking and going above and beyond in demonstrating G’s core values of community and impact.

The wildcard challenges include completing specialized G-learning training modules, fundraising for G Adventures’ non-profit partner Planeterra, and rewards for first-time booking agents.

The Change Makers program runs alongside G-Normous, agent FAMs, and G’evening with Friends, with all initiatives designed to be the ultimate support system for G Adventures’ travel advisor community.

The Change Makers GX Summit in Morocco aims to be the most immersive yet. From souks to the Sahara, agents will have the opportunity to experience the destination's rich cultural heritage, including visits to community tourism projects in partnership with Planeterra, and destination highlights designed to deepen their product knowledge.

“There’s nothing more rewarding than seeing our global community of agents gather to celebrate our collective success and the positive impact we have on improving lives globally. The energy at last year’s GX Summit in Jordan was phenomenal, and hosting in Morocco next year is set to be even more epic," said David Green, VP of Sales and Managing Director for Canada.

“We’re 100 percent committed to our agency partners and are their biggest champions. By aligning major campaigns, Change Makers, FAMs and G’Evening with Friends, we are giving our agency community every tool and incentive to change more lives through travel. With their help, we’re on track to close our best calendar year yet.”

The 2025 Change Makers Challenge is live now and runs until May 31, 2026 2026. To learn more about this incredible opportunity please reach out to your GPS or visit: https://sherpa.gadventures.com/change-makers/

To learn more about GX, click here.