Alyssa Bushey Named Virtuoso's Senior Vice President, Global Marketing

Virtuoso, the leading global network specializing in luxury and experiential travel, has announced the appointment of industry veteran Alyssa Bushey as senior vice president, global marketing. In this role, Bushey will lead the continued evolution of Virtuoso’s marketing capabilities, supporting its industry-leading member agencies, the network’s more than 20,000 travel advisors and its portfolio of over 2,500 of the world’s best travel brands.

In her new role, Bushey will have oversight of product marketing, content strategy, CRM analytics and performance, paid media and further global expansion of the Virtuoso brand. She will also have oversight of Virtuoso’s award-winning editorial team behind Virtuoso, The Magazine, now distributed in six countries. Bushey succeeds Helen McCabe-Young, who served in the position as Virtuoso’s top global marketing executive for five years before being appointed senior vice president, global products in August.

As a well-established leader within the industry, Bushey brings extensive experience across some of the most recognized names in luxury travel and hospitality. Most recently, she served as founder and CEO of Edison 360, a global marketing and innovation consultancy that developed strategic growth initiatives for clients including Forbes Travel Guide, Hyatt Residential and Travel + Leisure Co. Prior to that, she was chief marketing officer for Margaritaville Resort Orlando, where she led all marketing, communications and sales efforts surrounding the opening of its new $800 million, 300-acre mixed-use resort development. Previously in her career, Bushey held senior-level marketing and communications roles with Baha Mar, Mandarin Oriental, Las Vegas and Caesars Entertainment Corporation, as well as Montage International, where she played an integral role in developing the Pendry Hotels brand.

“We’re thrilled to welcome Alyssa to Virtuoso,” said Chief Operating Officer Brad Bourland. “She brings an incredible depth of experience and creativity that will build on the tremendous work Helen and her team have accomplished over the last five years. We’re excited to see where Alyssa’s leadership will take the division as we continue to elevate Virtuoso’s global marketing product and brand presence.”

Bushey will oversee an extensive matrixed team spanning the nine regions where Virtuoso operates from and report to Bourland.

For more information on Virtuoso, its global network of industry leading travel agencies, advisors and partners, or developments within the organization, visit www.virtuoso.com.