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Sadly, Jordan Tourism Board North America Closes
After three decades of dedicated service promoting the Kingdom of Jordan across Canada, the United States, and Mexico, the Jordan Tourism Board North America (JTBNA) will officially close its office on November 30, 2025.
For over 30 years, our team has had the privilege of working alongside travel associations, media, tour operators, travel advisors, and countless partners to showcase Jordan’s unparalleled treasures — from the ancient city of Petra and the desert landscapes of Wadi Rum to the Dead Sea, Aqaba, and the vibrant culture of Amman. Together, we’ve inspired millions of travelers with stories of adventure, faith, hospitality, and transformation.
Among our proudest achievements is the Meaningful Travel Map of Jordan, a project that spotlighted community-based tourism and empowered local artisans, cooperatives, and small businesses across the Kingdom. Knowing that this initiative continues to uplift communities and connect travelers to authentic Jordanian experiences gives us immense pride as we close this chapter.
As we transition operations, we extend our heartfelt thanks to each of you who have supported our mission and shared in Jordan’s growth as one of the world’s most welcoming and inspiring destinations. Your collaboration has been instrumental in building lasting awareness and affection for Jordan throughout North America.
Moving forward, all inquiries will be coordinated through the Jordan Tourism Board Head Office in Amman:
Jordan Tourism Board – Amman Head Office
Tel: +962 6 567 8444
Email: info@visitjordan.com
Website: www.visitjordan.com
Thank you once again for your friendship, partnership, and belief in Jordan. We are deeply proud of all we’ve accomplished together — and confident that Jordan’s spirit of warm hospitality will continue to thrive through your storytelling and shared passion for travel.
With Gratitude from the JTBNA Team
Our journey has been made meaningful by the stories we’ve shared, the people we’ve met, and the partnerships we’ve built. As we close this chapter, each of us reflects on what representing Jordan has meant — both personally and professionally.
Malia Asfour, Managing Director, JTBNA
“It’s hard to believe that three decades have passed since I started this little office that could. Who could have imagined then that we would grow into an institution admired by so many?
JTBNA was established as part of the peace treaty, and from day one, it has been a true catalyst for building peace through tourism. We’ve always been the office that took calculated risks—determined to lead, innovate, and set trends for what was to come. I have been incredibly fortunate to work with the greatest minds in our industry, the most passionate changemakers, and the most inspiring human beings. Along the way, I have found lifelong friendships and forged extraordinary partnerships.
It has been a privilege to sign international agreements, to help start Jordan’s sustainability story, and to work alongside the best team in the world. Serving as Chairman of Tourism Cares, on the Boards of ATTA and NTA, and as co-chair of USTOA’s DFD has been an honor beyond words. Throughout this journey, we have weathered ups and downs, crises and challenges—but through it all, we remained steadfast, resilient, and forward-looking. I am deeply proud that our collaborations with media partners not only changed the image of Jordan but also helped reshape global perceptions of the Middle East. Still, my greatest joy has been witnessing how tourism acts as a force for good—empowering local communities and creating meaningful travel maps around the globe with Tourism Cares.
As I close this chapter, I do so with immense gratitude and pride for the seeds we’ve planted and the impact we’ve made together. Thank you all for your unwavering support over the years.
Until we meet again—wishing you peace."
Omar Banihani, Marketing Director, JTBNA
“Representing Jordan has been one of the greatest honors of my life. For 16 years, I’ve had the privilege of working with extraordinary people who believed, as I do, that Jordan’s true beauty lies in its humanity, its people, its stories, and its spirit of welcome. Over these years, our mission was never just to promote a destination — it was to tell a story of people, purpose, and possibility. Together with our partners, we’ve turned curiosity into understanding and visits into meaningful relationships. That enduring connection between Jordan and North America is what I’m most proud to have helped build.”
📧 banihaniomar@gmail.com
🔗 LinkedIn
Janine Jervis, Communications Director, JTBNA
“After 18 years with JTBNA, representing Jordan has been both a privilege and a transformational journey. I’m proud that our work — especially through the consistent focus and promotion of the Meaningful Travel Map of Jordan — helped North American travelers see Jordan not just as a destination, but as a place of heart, heritage, and human connection that make it truly special. Above all, I’m deeply grateful for the incredible partners, colleagues, and friends I’ve had the honor to work with along the way — and for the amazing team that has become like family. Together, we’ve built something that will continue to inspire long after this chapter closes.”
📧 janinejervis@hotmail.com
🔗 LinkedIn
Joey Angeles, Office Director, JTBNA
“After nearly 25 years with JTBNA, I have been privileged to collaborate with remarkable colleagues and partners, all of whom represent the best minds in the travel industry. In our small team, I truly consider each of them family. As I embark on a new chapter, I will always cherish the memories and experiences from the last one.”
📧 jfangeles5639@gmail.com
Maya Ammarin, Marketing & Communications Assistant, JTBNA
“It’s been my deepest honor to represent Jordan and share its culture and spirit with the North American market. I’ve been lucky to be part of a team that believed in me, giving me opportunities to grow, embrace challenges, and step outside my comfort zone early in my career. Along the way, I’ve had the privilege of being part of travel’s power, through purposeful partnerships, to foster understanding and build bridges in a world that often feels divided. I’m deeply grateful to have helped showcase Jordan’s warmth, heritage, and humanity to travelers across North America.”
📧 mayaammarin22@gmail.com
🔗 LinkedIn
Avril Matthews, JTBNA Canada
“Over these nine years, it has been a privilege to share the story of Jordan — a country that captures hearts not only through its beauty and history, but through the warmth, generosity, and spirit of its people. The relationships, moments of shared purpose, and genuine human connections formed along the way are what I will cherish most. My gratitude runs deep, and my love for Jordan and its people will stay with me long beyond this chapter.”
📧 avril.matthews@outlook.com
Deirdre Campbell, JTBNA Canada
“Representing Jordan has been such an honour. The stories are vast and the people are wonderful. I am proud of the work the PR team has done to help build Jordan’s reputation on the global tourism stage.”
Gabriela Ibarra, JTBNA Mexico
“Representing Jordan in Mexico has been an extraordinary privilege. Over these years, I’ve witnessed how the warmth, curiosity, and passion of the Mexican travel community have embraced Jordan’s culture, people, and stories. I am deeply grateful for every partnership and friendship that helped bring Jordan closer to the hearts of so many travelers.”
📧 gibarra@me.com
Until We Meet Again
Though our office doors are closing, Jordan’s story continues — carried by the travelers, storytellers, and partners who helped us share its heart with the world.
Keep exploring at visitjordan.com
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