Sunwing Once Again Features Travel Advisors in Flynancial Universe Campaign

Sunwing Vacations is reinforcing its commitment to the travel advisor community with the launch of the 2025-2026 winter campaign. Last year, the tour operator launched the Flynancial Advisor campaign, inspired by the expertise and value that advisors bring their clients. This year, Sunwing doubles down on that commitment by featuring real travel advisors in the campaign creative to emphasize how advisors are the true vacation heroes.

"Travel advisors are central to our success, and we don't just say that - we act on it," said Deana Murphy, Vice President of Trade Sales and Business Development at Sunwing Vacations. "This campaign further demonstrates our appreciation of the travel advisors that work with us. We're putting real advisors in our advertising and we're building campaigns that reflect their expertise and the value they bring to their clients.

This year's campaign introduces Val, a bilingual Flynancial Advisor from Trois-Rivières, Quebec, whose character reflects the understanding of how advisors work. Born in value, raised on deals, fluent in feelings and finances, Val will be the creative face of working with travel experts to share more deals, more destinations and more resort options through cinema-style commercials that include both professional actors and real Canadian travel advisors.

“Filming the Sunwing Vacations commercial was such a fun and memorable experience, thanks to the supportive team I had the pleasure of working with. This was my first time being involved in a project like this, and it was especially cool that a few real [travel] agents were featured—it made the campaign feel so genuine. The positive energy on set deepened my love for the travel industry and reaffirmed my passion for both creative projects and promoting unforgettable travel experiences,” said Yulia Borg from TravelOnly.

Val – short for value – operates from the fictional Value Lab, a futuristic command centre that serves as the creative heart of Sunwing's brand storytelling. The concept emerged from understanding how advisors actually work: researching, comparing, and crafting the dream vacation for their clients. The facility concept showcases how Sunwing and its partners continuously develop new ways to maximize client value.

See our Flynancial Advisors in action in this year's cinema commercial: HERE.

“Being part of a Sunwing commercial as a real travel advisor is such a cool and unique experience. I’m proud to be one of the few chosen, and with my years of expertise helping clients plan their trips, I can say Sunwing [Vacations] truly delivers an outstanding product that makes vacations easy and memorable,” noted Roman Maievych from Top Travel Agency.

What's brewing in the Value Lab translates directly into enhanced selling opportunities for advisors. Sunwing's expanded winter schedule provides access to even more sun destinations on board WestJet. New destination offerings including Samana, Dominican Republic and Managua, Nicaragua; new routes such as Thunder Bay to Punta Cana; and additional resorts such as the Eurostars Grand Cayaoa and Hyatt Vivid Punta Cana, provide more value-conscious and luxury options for clients.

The campaign recognizes that travel advisors are the ultimate Flynancial Advisor for their clients, combining personal service with professional expertise. For the latest advisor resources, exclusive deals, and excursion offers, advisors can access the Sunwing Travel Agent Portal – because this year, there's always more value to share with clients, so booking with Sunwing Vacations just makes flynancial sense.