Avalon Waterways is heading into 2026 with strong momentum, reporting bookings are 17% ahead of 2024 and 7% higher than 2025 at the same time last year.
The river cruise operator attributes the growth to a combination of innovative ship design, increased itinerary variety, and a focus on guest choice.
“Record demand reflects more than just the popularity of river cruising," said Pam Hoffee, president of Avalon Waterways. "It speaks to the power of cruising your way."
Leading 2026 European Itineraries
- The Rhine River continues to captivate with castles, cobblestones, and endless charm from Amsterdam to Basel. Avalon’s Romantic Rhine itinerary is its most popular.
- On the Danube River, guests are embracing two distinct stories and itineraries: Danube Dreams for the classic upper stretch and Balkan Discovery for a deeper dive into the less-travelled Lower Danube.
- In France, Avalon’s strongest growth market, Paris to Normandy remains a bestseller, followed closely by the company’s newest cruise – the wine-rich Bonjour Bordeaux itinerary.
Christmas cruises also remain a highlight, with the Danube itinerary leading festive bookings.
Beyond Europe, Avalon’s Mekong River sailings in Vietnam and Cambodia are showing standout growth, with bookings up 76% over 2025 so far. The line’s small, 36-guest Suite Ship offers a highly personalized way to experience Southeast Asia.
Avalon’s Suite Ships feature two full decks of Panorama Suites — 30% larger than the industry average — with wall-to-wall windows and beds that face the view. Avalon Choice excursions let travellers tailor their experience with Classic, Active, or Discovery options.
While Avalon’s classic cruises drive strong bookings, it’s the line’s Active & Discovery sailings that continue to set it apart. With up to 28 included excursions across all activity levels, these itineraries offer deeper, more dynamic ways to explore.
“We didn’t just elevate river cruise ships — we reimagined the entire experience,” said Hoffee. “The demand we’re seeing speaks to Avalon’s difference: Suite Ships with a view, passion-filled excursions, and the freedom to cruise your way.”
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