Bermuda Salutes Canadian Market with 'Bermuda Nights'

The Bermuda Tourism Authority (BTA) welcomed key media and content creators in Canada’s two largest travel markets last week, sharing exciting market developments, story angles and other destination updates, while also toasting the remarkable growth Bermuda has recently seen among Canadian travellers.

With the theme “Bermuda Nights,” a total of over 60 key media and content creators were hosted at the two evening receptions, first in Toronto on June 9, and then in Montréal on June 10. BTA representatives Jamari Douglas, VP Marketing, PR & Communications, and Karlandra Smith, Public Relations and Activations Manager, led the Bermudian delegation and were joined by BermudAir’s Head of Marketing, Julie Rempel; Goslings’ Bermuda Brand Director, Andrew Holmes; and Master Perfumer Isabelle Ramsay-Brackstone from Lili Bermuda Perfumery.

“With Canadians looking for alternatives to travelling to the U.S., this is an opportune time for Bermuda to engage in this market,” said Douglas. “These events allowed us to share what makes Bermuda a strong year-round destination for Canadian travellers, from our pink sand beaches and outdoor adventure to luxury accommodations and wellness experiences, our unique cultural heritage and the island’s deep history. The new direct BermudAir flight from Montréal, as well as expanded service from Toronto, makes Bermuda closer than ever for Canadian visitors.”

Guests were encouraged to show off their best Bermuda style with pops of pink and nautical flair while posing for photos on the pink carpet, a task they took seriously, with the very best looks awarded with a “Best Dressed” prize. The events aimed to engage all of the senses, with a taste of the island offered through Goslings rum and signature cocktails, scents from Lili Bermuda Perfumery evoking tropical daydreams, and storytelling stations set up around the event that aimed to spark conversations about all that makes Bermuda unique, from shipwreck diving to Bermuda shorts.

“Bermuda is the closest sun destination to Toronto and Montréal outside of the U.S.,” said Douglas. “With a maximum flight time of 2 hours and 35 minutes from three gateways, Canadians can easily find themselves sitting on a pink sand beach with a Dark 'n Stormy® in their hand. We’re excited to share Bermuda’s appeal with Canadian media and content creators, and ultimately, with their audiences.”

The June 9 Toronto event was held on board the Yankee Lady IV, sailing from Queens Quay West, while the June 10 Montréal reception was held on the rooftop terrace of the Hôtel Monville.