WestJet has announced a new, unbelievable program called "Vacation Flex," which offers guests the chance to share their vacation posts beyond social media.
"When guests go on vacation, one of the things they look forward to most is chronicling their travel experience for friends and family on social media," WestJet Director of Marketing, Jennifer Callegaro said on 01APR. "We are excited to offer guests a new, creative way to share their travel stories on billboards and bus stops across Canada, with Vacation Flex."
This first-of-its-kind program, cleverly announced on the first day of April, gives WestJet guests the opportunity to see their vacation photos come to life in a new way, with more exposure and opportunities to go viral than ever before.
Everyday Canadians and up-and-coming social media influencers can participate, by selecting "Vacation Flex" at the time of booking on WestJet.com. They can then select from the images they upload to their social media accounts while on vacation, which will then be synced with digital billboards across Canada.
With bold initiatives like Vacation Flex, WestJet continues to demonstrate that they're "Where your story takes off."
To learn more about the Vacation Flex program, visit: westjet.com/vacayflex.
