Globus 2025 Booking Trends

The race is on for 2025 bookings! Europe is in high demand and travellers are eager to secure their 2025 vacation plans. With more than 85% of Europe departures already locked in, Globus is leading the industry in the most guaranteed departures, giving travel advisors more confidence with every booking. Now is the time to turn client wanderlust into bookings.

One Country. Infinite WOW. Italy continues to be the most sought-after destination in the world, particularly for the 2025 Jubilee Year which is driving heightened interest.

"Italy’s Jubilee Year offers Canadian travel advisors an incredible chance to connect clients with a once-in-a-lifetime celebration – partnering with a tour expert that truly understands Italy from top to toe,” said Denise Harper, managing director, Canada sales for the Globus family of brands. “With 33 tours and over 400 departures across Italy, Globus gives advisors an effortless way to deliver the best of the country – from exclusive access to carefully selected stays and stress-free transportation. In a year where Italy tops every traveller’s wish list, Globus should be every advisor’s first choice.”

Europe’s Buzzworthy Breakouts. According to Globus, other “hot” Europe destinations leading bookings (and commissions for travel advisors) are:

1. France – up 20% over 2024
2. Alpine countries (Switzerland, Germany & Austria) – up 20% over 2024
3. Portugal – up 10% over 2024
4. Ireland – up 5% over 2024

Off-Season, On Point. It’s not just about where clients want to go, but when. According to Globus’ recent Wish List Survey of 25,000 travellers, 75% are opting to visit Europe during the shoulder-season over summer getaways.

Globus’ Escapes are meeting the demand with 200+ planned departures across 38 tours, including: European Escape, Italian Escape, Irish Escape and Portuguese Escape.

Turning Dreams into Bookings. To help clients add more “wow” to their calendar in 2025, Globus has introduced a NEW $500 AIR CREDIT offer for select Globus Tours.

Travel advisors should visit www.traveladvisorportal.ca for details.