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Collette Launches Small Group Marketing Toolkit for Advisors

13.02.25 | Open Jaw

Collette announces the launch of a new suite of marketing assets for travel advisors.

These assets promote Collette’s Small Group Explorations product line and aim to assist advisors in engaging culturally curious clients looking for a travel experience full of depth, richness, and human connection.

Key Marketing Assets Available to Advisors:

Collette Connection: Free-to-use program allows travel advisors to send the new Explorations guide (as well as other print brochures) directly to their clients with a personalized letter with the advisor’s call to action.

Video Content: Engaging videos that highlight the immersive experiences of small group travel, perfect for sharing on websites, email, and social media.

Editorial Content: Inspirational articles created by Collette’s in-house team highlight vendors, experiences, and exclusive moments on tour.

Explorations Info Guide: Bite-sized digital guide provides quick insights for clients on what Collette’s Small Group Explorations product line offers.

Social Media Tiles: Ready-to-use social media images help advisors promote small group travel on various platforms.

“We are committed to supporting our travel advisor partners by providing them with high-quality marketing materials that make it easier to sell confidently,” said Brett Walker, general manager of Canada at Collette. “These new assets are designed to help advisors showcase the unique benefits of Collette’s Small Group Explorations product line, ultimately driving more bookings and enhancing client satisfaction.”

Marketing assets can be accessed through the Marketing Resources section of the Travel Advisor Portal: gocollette.com/travel-advisors.

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