Globus Rolls-Out In-Person Training for Advisors

Underlining its “We’ve Got U” platform, the Globus family of brands is doubling down on its commitment to travel advisors in 2025 with a slate of in-person educational opportunities designed to inform, inspire and ignite success for advisors across the U.S. and Canada.

With a combination of interactive road shows, exclusive executive summits and industry-leading FAM trips, the company is taking advisor support to a whole new level.

“Advisors are the heart of what we do, and when we combine their passion with our support, we’re an unbeatable team,” said Denise Harper, senior director of business development for the Globus family of brands. “That’s why we’ve created a robust lineup of events to empower, educate and celebrate advisors, ensuring they have everything they need to succeed in 2025 and beyond.”

Cruise Director & Tour Director Road Show - Bringing touring and river cruising experiences to advisor doorsteps in the form of a Cruise Director & Tour Director Road Show, the Globus family of brands is set to host more than 100 Tour & Cruise Director events across North America in February to engage up to 8,000 travel advisors. Featuring interactive presentations led by expert Cruise Directors and Tour Directors, these events provide advisors firsthand insights into cruising and touring to share with clients. For details, advisors should reach out directly to their Business Development Managers (BDMS) or contact insidesales@globusfamily.com.

NEW Executive Summits – And, for the first time, the Globus family of brands is offering exclusive networking and education opportunities for top-performing agency owners via Executive Summits. These two-day events will take place across seven (7) cities: Orlando, Chicago, Los Angeles, New York City, Denver, Toronto and Vancouver in 2025. Offering an exclusive platform for owners to network with Globus executives, these high-level summits, invite them to gain strategic insights into growing their businesses and discover the latest developments across the Globus family of brands.

“FAM-ulous” FAM-Trip Program – Finally, in 2025, the Globus family of brands is rolling out a FAM program like no other. With BDMs leading the way, 1,500 travel advisors will be invited to experience Globus tours and Avalon river cruises firsthand. These familiarization trips will empower advisors to sell with confidence, equipped with personal experience and deep product knowledge.

A Year of Support, Innovation and Celebration – These initiatives reinforce the Globus family of brands’ dedication to travel advisors, offering unparalleled opportunities to deepen product knowledge, strengthen partnerships and drive sales. “We believe in building strong, collaborative relationships with our advisors,” Harper added. “Their success fuels our success, and through these unparalleled initiatives, we’re thrilled to offer experiences and insights that will help advisors grow their business while delivering unforgettable vacations to their clients.”

For more information about these programs and to join one of our upcoming events, visit www.traveladvisorportal.ca.