Sunwing Vacations has introduced a three-tier system for Cuba resorts to allow travel advisors to more easily match clients with their expectations of a vacation offering.
“Cuba is a top-selling destination for Sunwing Vacations, and this is thanks in large part to the dedication of the travel advisor community,” said Samantha Taylor, Chief Marketing and Digital Officer of Sunwing Vacations Group.
“To best support our advisors in educating clients on Cuba, we’re introducing Sunwing’s Cuba Collections, with the goal to be as transparent as possible and set clear expectations around our in-destination offerings, while ensuring advisors are equipped with resources to help our mutual clients uncover what makes Cuba truly great for a memorable vacation that best suits them and their budgets.”
Sunwing’s Exec VP, Eric Rodriguez, recently met with Open Jaw's Nina Slawek for a one-on-one to address Cuba’s electrical grid, star ratings and a new classification system.
The ‘Cuba Collections’ program classifies resorts under three tiers, each with minimum standards and criteria, making it simple for travel advisors and their clients to navigate Cuban vacation planning and the booking process.
Sunwing’s Cuba Collections include:
Cuba Core
- Ideal for craving an authentic experience
- Budget-conscious vacationers seeking all-inclusive convenience with basic amenities
- Travellers who plan to immerse themselves in the local culture and explore off resort
Cuba Classic
- Those seeking a balance between off-resort exploration and resort relaxation
- Value-oriented families looking for added resort amenities and dining options
- Adults and groups in need of some extra variety
Cuba Comfort
- Travellers seeking an upgraded Cuban experience
- Couples or honeymooners celebrating special occasions
- Families or groups wanting a wider range of on-site activities and amenities
Sunwing has also created the “Travel Advisor Guide: Cuba Tiers” packet, which includes further details that will aid advisors in selling Cuba to their clients.
The packet is available on the Sunwing Agent Portal at www.sunwingagents.ca.
