Miami-based, small-ship cruise line Windstar Cruises signed with The Latin Recording Academy as the presenting sponsor of The Latin Academy’s 2024 and 2025 Special Awards Presentation during Latin GRAMMY Week.
The new partnership adds to the line’s ongoing dedication to the arts, as the company continues to support initiatives that foster creativity and support diverse artistic and cultural expressions through partnerships including the James Beard Foundation in culinary arts, Miami-based Fountainhead for visual arts.
The Special Awards Presentation recognizes legendary artists whose careers have had immeasurable influence and impact within the world of Latin music. Both the Lifetime Achievement Award, presented to performers who have made creative contributions of outstanding artistic significance of Latin music and its communities and the Trustees Award, presented to individuals who have made significant contributions to Latin music during their careers, other than through performance, are voted on by The Latin Recording Academy's Board of Trustees.
Windstar’s presenting sponsorship of the 2024 Special Awards Presentation will take place on November 10.
“With our newer headquarters in Miami, as well as a talented workforce that includes many Latino professionals in the cruise industry, we felt Windstar could take a more proactive approach to support Latin music and these musical legends,” said Windstar Cruises’ Chief Commercial Officer Janet Bava. “We are choosing to support creators and artists who pioneered the path for success of future artists, and much like many of our seasoned cruisers at Windstar, they’ve left an indelible mark on their respective fields.”
Windstar’s partnership with The Latin Recording Academy celebrates Latin culture’s profound influence on the global stage. Bava adds, “This partnership is especially timely with September and October being National Hispanic Heritage Month. Through our multiple partnerships, Windstar will shine a spotlight on the vital role that music, visual art, and culinary traditions play in enriching the human experience, while also creating opportunities for emerging and established artists to share their talents with the world.”
Each November, the annual Latin GRAMMY® Awards, The Biggest Night in Latin Music®, recognize excellence in the recording arts and sciences worldwide and honor Latin music professionals in 58 categories. In 2024, the Latin GRAMMYs —the only peer-selected award in music—will celebrate its 25th anniversary.
