Amid Grim Times, Canadian Hotel Industry Eyes Recovery through ‘Revenge Travel’

In the first quarter of 2021, average Canadian hotel occupancy hit a low of 27 per cent. For the past 15 months, more than two-thirds of hotel rooms across the country sat empty as international travel to Canada declined 93 per cent. However, the sector is eyeing “revenge travel” to spark a comeback this summer. “There is huge expectation of a significant surge in demand beginning the second half of this year,” says Brian Flood, vice-president and practice leader of Cushman & Wakefield’s hospitality and gaming group in Canada. “Resorts in particular are seeing very strong advance bookings, and some are sold out for the summer – at significantly higher rates.” This expected increase in summer bookings is bringing hope to many in the hotel industry.

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