TreadRight Launches World Tourism Day Series

On World Tourism Day, the TreadRight Foundation, The Travel Corporation (TTC)’s not-for-profit arm, is launching the first segment of a new three-part video series created in collaboration with its project partners, Trees For Life, GreenWave, and Rainforest Rescue.

Debuting this series with Trees for Life, the segment shares the charity’s efforts to rewild the Scottish Highlands and restore Scotland's Caledonian forest through large-scale nature restoration programmes such as the Wild Pine Project.

Rewilding is a means to support and benefit people, nature and climate.

“On World Tourism Day, we are honoured to showcase the incredible efforts of our TreadRight project partners with the launch of this video series. We hope it serves as a platform to educate travellers about the critical role of nature-based solutions to address climate change,” said Shannon Guihan, The Travel Corporation’s Chief Sustainability Officer and Head of TreadRight.

“We are proud to share this journey with our committed partners who are helping to support our ambitious goal of achieving net zero GHG emissions by 2050."

The video features Sarah Kent, James Rainey and Caoimhe Keohane of Trees for Life, who provide insights into the ongoing restoration of Caledonian pinewoods, a crucial habitat for Scotland's rare wildlife, where less than 2% remains of what was an estimated one million hectares of Scotland.

Since partnering with Trees for Life in 2023, TreadRight’s funding has significantly advanced the Wild Pine Project. This project is focused on mapping and assessing wild pine areas to restore, protect, and expand this life-supporting habitat.

The Dundreggan Rewilding Centre, a cornerstone of the rewilding strategy, attracted 29,000 visitors in its first year (2023) and is projected to welcome 39,000 visitors in 2024.

Guests on select TTC brands' Highland Explorer Tours, HAGGiS Adventures and Trafalgar can visit this centre on a MAKE TRAVEL MATTER Experience to explore ancient pinewood and unique juniper forest.

The Centre engages local communities and visitors in this ancient landscape's cultural history and ecological value.

The upcoming segments of the video trilogy will also spotlight USA’s GreenWave and Australia’s Rainforest Rescue, their diverse approaches to nature-based solutions, and their significant contributions to addressing climate issues.