Air Canada Vacations (ACV) hosted an incentive trip in partnership with Azamara, which brought together 14 managers from the Friesen Travel Group.
Friesen owns and operates 13 franchise units under the Expedia Cruises banner.
During the trip, Shawn Friesen shared important business updates and his vision for growth through 2027.
"We are incredibly proud to have pioneered this initiative," said Elish Tait, National Accounts manager at ACV.
"This trip not only allowed us to strengthen our professional relationships but also provided a platform for our partners to gain new insights and strategies that will help drive their business forward."
The Azamara itinerary included visits to Nice, Monte Carlo, Marseille, St. Tropez, and Sete, with organized activities designed to balance work and leisure.
Highlights:
• Cocktail Receptions and Specialty Dinners: Opportunities for informal networking
and relationship building in elegant settings.
• Training Sessions: Full days dedicated to presentations from Air Canada Vacations,
including the latest updates and strategies for business growth.
• White Night and Azamazing Evening: Themed events combined entertainment
with opportunities for deeper connections among attendees.
• Excursions: Guided tours and wine tastings showcased the unique cultural and
gastronomic offerings of the regions visited with Azamara.