Air Canada's complete content is now available via NDC in Sabre's travel marketplace.
AC said that as of 17JUL, advisors can shop, book, and service Air Canada NDC offers alongside traditional EDIFACT content and low-cost and ancillary XML options.
NDC is now available in the following markets: Canada, Australia, Brazil, Denmark, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan, United Kingdom and the U.S. Following the launch in these countries, focus will turn to activating new markets based on demand.
"This partnership with Sabre marks a significant step forward in Air Canada’s NDC program," said Mark Nasr, EVP, Marketing and Digital, Air Canada.
"From local independent agencies to large corporate travel management companies, our travel trade partners were, are, and will always be crucial to Air Canada’s commercial success. That’s why we’re committed to working collaboratively on a smooth transition, enabling the trade to connect with Air Canada using their preferred and familiar methods. Sabre's marketplace plays a vital role in the travel ecosystem, making NDC content readily available to travel agents and buyers across the world, providing a consistent and efficient booking experience across all channels.”
"We're thrilled to partner with Air Canada on this NDC launch. Since the very beginning of our NDC efforts, Sabre has prioritized the operational efficiency and workflow integrity to offer a superior value proposition for travel agencies.," said Kathy Morgan, VP, of Product Management – Distribution Experience, Sabre Travel Solutions.
“Our robust technology ensures scalability, allowing agents to seamlessly access Air Canada's latest pricing and bundled offerings without compromising service levels. Additionally, our comprehensive end-to-end booking management streamlines the process, reducing the burden on agency resources.”
