Designed With a Luxury Fit In Mind

Zoëtry and Impression by Secrets Offer Stylish R&R

Impression by Secrets Isla Mujeres
Impression by Secrets Isla Mujeres

The Caribbean and Mexico just got a little bit more impressive.

When it comes to indulging in a truly luxurious vacation, few can rival the impeccable sophistication of properties within the Inclusive Collection, part of Hyatt Hotels & Resorts. Now, there’s a further elevated experience with the introduction of Hyatt’s new Impression by Secrets brand within the Inclusive Collection, which joins Zoëtry Wellness & Spa Resorts as a prestigious range of top-tier properties that redefine luxury in the all-inclusive space.

The high-end Zoëtry properties, strategically opened in carefully-selected beachfront locations across Mexico and the Caribbean, provide unparalleled service, privacy, and relaxation.

Couple walking on beach at Zoetry Paraiso de la Bonita

“The pandemic had prevented us from travelling and when the whole world opened up, people had the budget to go into that luxury space. When you look at the product offering, Zoëtry Paraiso De La Bonita Riviera Maya being AAA Five Diamond, for example, it truly caters to that attention to detail and the service and the culinary experiences,” says Carlo Trinidad, Business Development Manager, Western Canada at Inclusive Collection, part of World of Hyatt.

This luxury concept was injected into the new Impression by Secrets line of properties, but with an added twist.

“Secrets has such a fantastic following, but we were missing that little piece of the pie because Zoëtry is so zen and wellness-focused, but there is a level of clientele who wanted a little bit more action, or at least access to a little bit of vibrancy. Hence, Impression by Secrets was born,” says Trinidad.

Both brands boast an unwavering commitment to personalized service, but there are fine distinctions that can make one brand more fitting for one client over another.

Zoëtry, Where Life is Art

Zoëtry Wellness & Spa Resorts focus on wellness, serenity, and holistic experiences. The Zoëtry name itself—a blend of the Greek words “Zoe” (life) and “Poetry” (artful creations), or Art of Life—gives you an idea of the tranquillity and restoration your clients can expect.

These boutique properties offer a peaceful, intimate ambiance emphasizing wellness amenities, spa treatments, and healthy cuisine.

According to Trinidad, Zoëtry properties are “perfect for clients who need to disconnect from life. These are products that really cater to the crème de la crème.”

Zoetry Villa Rolandi-Junior Suite Veranda Oceanfront Terrace
Junior Suite Oceanfront Terrace at Zoetry Villa Rolandi

Designed for guests seeking relaxation, rejuvenation, and a more laid-back vacation experience, they typically have smaller properties (the Zoëtry Casa del Mar Los Cabos, for example, has only 57 stunning suites and rooms), personalized service, and a calm atmosphere.

“I have to admit, Zoëtry is not for clients who are looking for modern glitz because they’re so authentic in the destinations that they’re present in,” cautions Trinidad.

Each Zoëtry resort incorporates elements of the local culture, look, and feel into its design, so guests can feel a connection to the surrounding community and its people.

With the Endless Privileges luxury inclusions, Zoëtry Wellness & Spa Resorts are devoted to re-imagining the all-inclusive experience to be more intimate, personal, and centred entirely around the guest’s well-being. It’s a concept that “takes the all-inclusive body and takes it to a new height,” Trinidad explains.

The list of Endless Privileges is both extensive and highly enticing. Here are just a few of the remarkable inclusions that will ensure your clients are thoroughly pampered:

  • Gourmet à la carte dining options with an assortment of organic food and beverage selections.
  • 24-hour private in-suite dining and 24-hour concierge.
  • Pool and beach wait service.
  • No check-in or check-out times.
  • Maid service three times daily.
  • A complimentary 20-minute wellness experience or fitness consultation.
  • Daily afternoon teatime with live plant infusions.
  • Immersive experiences unique to each resort.

Exclusive destination-specific amenities like private yacht and helicopter transfers, airport club access, ancient Mayan ceremonies and horseback riding on the beach.

These perks aim to create an indulgent experience, right down to the bath amenities—Bvlgari, of course.

With its emphasis on wellness and rejuvenation, Zoëtry properties are adult-oriented and focused on providing a tranquil and relaxing atmosphere for their guests. They welcome families, but travellers with children may want to consider other resort options, like Hyatt’s Dreams or Sunscape all-inclusive resort brands that cater more specifically to their needs.

Impression by Secrets: Transcend Extraordinary

Secrets Impression Moxche Rooftop Service

Hyatt’s new Impression by Secrets Collection, part of the Secrets Resorts & Spas brand, are an intimate line of boutique, adults-only havens.

Attentive staff, butlers and concierges take the time to actively listen and cater to the individual desires of their guests, ensuring they receive exceptional service and a truly personalized experience where every need is anticipated with care and consideration. Whether your guests are seeking a romantic escape, vibrant nightlife, or a haven of peace, Impression by Secrets offers dedicated butler services, bespoke gastronomy experiences, and indulgent details.

Secrets Impression Moxche Swim Out Tropical Terrace
Secrets Impression Moxche Swim Out Tropical Terrace

A standout element of Impression by Secrets resorts (and all Secrets Resorts & Spas) is their commitment to Unlimited-Luxury, an all-inclusive concept that goes beyond the typical offerings. Here are some of the ways Unlimited-Luxury exceeds expectations:

  • Unlimited access to gourmet à la carte dining options without reservations required.
  • Unlimited premium spirits, natural fruit juices and soft drinks.
  • 24-hour room and concierge services.
  • Pool and beach wait service.
  • And other premium amenities you don’t find at many standard all-inclusives.

With two locations on the charming eastern coast of Mexico, Impression by Secrets properties are Hyatt’s pinnacle of adult-only luxury in the Caribbean.

The first resort under the new Impression Collection is Impression by Secrets Moxché Playa del Carmen, which opened in DEC 2022. Learn more about what makes the property stand out.

A Tasty Impression With Every Bite

Secrets Impression Moxche-Teodoro-Steak

Culinary excellence is a cornerstone of the Zoëtry and Impression by Secrets experience. Guests can savour innovative cuisine crafted by talented and award-winning chefs who blend local ingredients and customs with cutting-edge gastronomy techniques.

Mara Carrillo, the pastry chef at the new Impression by Secrets Moxché, for example, is a former pastry teacher at Le Cordon Bleu in Mexico City and has been awarded a Brand Ambassador for the leading brand in Belgian chocolate manufacturers.

Over at Zoëtry Villa Rolandi Isla Mujeres, guests can sample the sumptuous French-Mexican fusion cuisine from a chef who trained under Chef Paul Bocuse, the world famous creator of Nouvelle Cuisine.

WestJet + Inclusive Collection by Hyatt: A Magnificent Match

As a trusted partner of Hyatt, WestJet offers travel advisors the opportunity to book Zoëtry and Impression by Secrets properties for their clients, as well as any of the other seven brands with the Inclusive Collection.

“The Inclusive Collection has been a long-standing strategic partner and they’re instrumental to the growth for WestJet destinations, both the airline and vacations and as they continue to expand, they’re definitely integral to our business,” says Shannon Cunningham, Manager, Leisure Sales WestJet Vacations.

WestJet has exclusive offers and deals to help advisors elevate the experience for their clients even further. Visit WestJet’s agent portal for Hyatt resorts to see instant savings, exclusive packages, special offers, rewards information, upcoming webinars, new resort updates, and much more.

Become an Inclusive Collection Certified Confidant

Confidant Collective Travel Agent program

With nine distinct brands under the Inclusive Collection, the variety and breadth of experiences offered may make it hard to keep up with all the options available for your clients. The Confidant Collective is here to guide and assist.

The Confidant Collective is a new online platform featuring sales and marketing tools, education resources, and other resources exclusively designed to cultivate opportunities for travel advisors. At the end of your training, you can become an Inclusive Collection Certified Confidant to become a certified expert and earn access to exclusive perks.


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