Hyatt Expanding All-Inclusive and Luxury Properties in Europe

La Manga Club will be among the properties added to the Hyatt brand in late 2023

In the last five years, Hyatt has doubled the number of luxury rooms, tripled the number of resorts and quadrupled the number of lifestyle rooms in its portfolio.

On 06MAR, the company announced its expansion into Europe, Africa, and the Middle East (EAME), with 10 per cent of Hyatt's 117,000 rooms in development will be in the region. 45 per cent of the properties that joined Hyatt in 2022 were based in those markets.  Notable drivers for the expected regional growth include adding a substantial number of rooms to the booking flow, as well as growth for the Park Hyatt, Grand Hyatt, Hyatt Regency and The Unbound Collection by Hyatt brands slated for 2023 and beyond.

“I have no doubt that EAME will continue to be a strong contributor to Hyatt’s global growth journey in the coming years,” said Javier Águila, group president EAME, Hyatt.

Inclusive Collection Growth in Europe

Following the integration of more than 20 European resorts into the World of Hyatt program in DEC 2022, additional properties are expected to join the program in the near future. Hyatt continues growing its all-inclusive brand footprint with plans for five Inclusive Collection resorts to open in Bulgaria in 2023 and 2024, as well as the expected debut of the Dreams brand in Portugal, with Dreams Madeira Resort Spa & Marina slated to open in 2024.

Introduction of the JDV by Hyatt brand to Germany

The JDV by Hyatt brand is slated to arrive in Germany soon, together with the planned integration of more than 30 ‘Lindner Hotels & Resorts’ and ‘me and all hotels’ properties into the World of Hyatt loyalty program. The properties expand Hyatt’s lifestyle brand footprint in Europe by 5,500 rooms.

Hyatt has tripled the number of hotels in Europe over the past four years. The collaboration expands Hyatt’s brand footprint into 15 new markets, significantly growing opportunities for World of Hyatt members and scaling up the portfolio in Germany.

Organic Luxury, Lifestyle & Leisure Growth in EAME

Hyatt has had six consecutive years of net rooms growth. The Park Hyatt London is in the pipeline for 2024. The Grand Hyatt brand will be introduced to Spain with Grand Hyatt La Manga Club and Resort (pictured, top) in the second half of 2023. The Hyatt Regency brand is set to expand its resort footprint in Europe with Hyatt Regency Pravets Resort in Bulgaria and Hyatt Regency Resort Kotor Bay in Montenegro expected to join the portfolio in summer 2023.

The Unbound Collection by Hyatt will add two new properties in 2023, with Hotel Flüela Davos and a project in development in Switzerland. The Grand Hansa Hotel in Finland, slated to join the portfolio in early 2024.

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