Lynx Air, formerly Enerjet, announced plans to begin service from its Calgary headquarters in 2022 with a fleet of new Boeing 737 aircraft.
According to CEO Merren McArthur, Lynx will adopt an ultra low-cost carrier (ULCC) model. “We are excited to bring competition and choice to the Canadian aviation market at a time when Canadians are yearning for the opportunity to fly again, whether it be to see friends and family or to take a long-awaited holiday,” McArthur said.
“We have created an ultra-affordable fare structure which is focused on simplicity, transparency and choice. Our à la carte pricing will empower passengers to pick and pay for the services they want, so they can save money on the trip and spend where it counts – at their destination.”
At a press conference in Calgary on 16NOV, Merrel added: "Airfares have traditionally been high here in Canada, and we at Lynx believe in meeting Canadians' needs who can't afford to travel or can't afford to travel as often as they'd like."
Merrel previously served as CEO of ultra low-cost carrier Tigerair Australia, CEO of Virgin Australia Regional Airlines and founding CEO of Virgin Australia Cargo.
As reported by Simple Flying, other key members of Lynx's management team include Chief Commercial Officer Vijay Bathija, most recently at Etihad Airways; Chief Operations Officer Tim Morgan, formerly of Enerjet, WestJet and Morgan Air; as well as Chief Financial Officer Michael Holditch.
According to a release, Lynx will operate a fleet of Boeing’s newest 737 aircraft featuring "fuel-efficient" technology. The airline also has firm orders and lease agreements in place for a total of 46 aircraft over the next seven years to meet its expected demand. The first three Boeing 737s are set to arrive in early 2022.
“Boeing’s newest 737 aircraft enables the lowest cost operation of any aircraft in its market segment, making it a great fit for Lynx Air’s ultra low-cost business model,” said Brad McMullen, Senior Vice President of Sales, North America, Boeing Commercial Airplanes.
While the airline did not announce any specific routes so far, Merrel said the plan for the airline is to focus on short-haul and long-haul domestic flights, with the expansion to the U.S. set for the future. She added that announcements on schedules and routes would be coming in the near future.
For more information, visit Lynx Air's web site.