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Wyndham Enters All-Inclusive Market in Alliance with Playa Hotels & Resorts

Wyndham Alltra Cancun All Inclusive Resort
Wyndham Alltra Cancun All Inclusive Resort

Wyndham Hotels & Resorts has unveiled a new all-inclusive resort brand, Wyndham Alltra, in partnership with Playa Hotels & Resorts. The announcement marks Wyndham’s 22nd brand and its first dedicated entirely to the all-inclusive segment. In conjunction with the brand launch, Wyndham also notes that it begins a strategic alliance with Playa.

The new brand’s name “Alltra” is born from the brand tagline of "All-Inclusive Travel for All." Wyndham Alltra intends to create an all-inclusive resort experience that caters to the upper-midscale segment, offering upscale food and beverage, services, amenities and activities with a local flavor. The brand will feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations.

Speaking to Open Jaw, Rose Cosentino, VP Sales Canada & Eurasia, said "It is a really exciting day at Playa Hotels as we announce our exclusive strategic alliance with Wyndham. Wyndham and Playa Hotels are aligned in our mission of delivering exceptional experiences to the everyday traveller. Wyndham Alltra creates an all-inclusive resort experience that is distinct to the upper-midscale segment, offering quality food and beverage, services, amenities and activities with an expressive local flavor. The brand will feature both family friendly locations as well as adults only resorts," said Rose Cosentino, Vice President Sales - Canada & Eurasia, Playa Hotels & Resorts.

The first two resorts to debut under the Wyndham Alltra brand are Playa’s 458-room Wyndham Alltra Cancun located in the Hotel zone with its 10 restaurants, bars, lounges and pools, and the 287-room Wyndham Alltra Playa del Carmen in the heart of Playa Del Carmen featuring unlimited dining close to Fifth Avenue with its bars, restaurants and shops. While currently undergoing renovations, both resorts remain open and are scheduled to complete renovations and become Wyndham Alltra resorts by DEC 2021. The two resorts will mark the first of many properties to be developed under the strategic alliance between Wyndham and Playa in the upper-midscale, all-inclusive resort sector in the Caribbean and Mexico regions that Playa currently operates in.

“Wyndham Alltra will introduce many of our over 150 million annual guests to our first all-inclusive brand,” said Geoffrey A. Ballotti, president and chief executive officer of Wyndham Hotels & Resorts. “Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience – members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays.”

“Today’s announcement combines Wyndham’s robust distribution capabilities and award-winning loyalty program with our highly acclaimed all-inclusive expertise. Together, we are launching a new experience in the upper-midscale resort segment to reach more first-time all-inclusive guests,” said Bruce Wardinski, chairman and chief executive officer, Playa Hotels & Resorts.

Wyndham Alltra Playa del Carmen Adults Only All Inclusive
Wyndham Alltra Playa del Carmen Adults Only All Inclusive

Wyndham Alltra Cancun, All-Inclusive Resort

Wyndham Alltra Cancun is located 21 kilometers from CUN, close to ancient Mayan ruins, nightlife in downtown Cancun, and more. The company notes that each suites is appointed minibars, terraces views of the Caribbean Sea, and more. If celebrating a wedding or planning a business meeting, guests can host a gathering in one of its outdoor or indoor venues.

Wyndham Alltra Playa del Carmen, Adults Only All Inclusive

Located just 55 kilometers from CUN, Wyndham Alltra Playa is placed along the Riviera Maya, steps from the beach, as well as close to the shopping and nightlife of 5th Avenue. Amenities include a fitness center, daily activities like beachfront yoga and aqua aerobics, and nightly entertainment.

Wyndham Alltra Playa del Carmen features 287 non-smoking rooms and suites, featuring a balcony or terrace, a minibar, complimentary bath products, and free WiFi.

Wyndham Rewards members who make a reservation between 06OCT and 30NOV 2021 and complete their stay by 18JAN 2022 will enjoy a complimentary upgrade during their stay including a choice during their stay of either a 50-minute spa experience, beach cabana or other on-property experiences.

For more information on Wyndham Alltra, visit its web site.

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